Social Media is not a fad and will be the way people get messages across now, and even more so in the future.

The question is it right for everyone and every Bar. Maintaining a page is much more time consuming than one might think. If a page is not updated regularly it can harm your business more than help.

The questions you should ask yourself if you intend on opening up a Facebook or Twitter page is Why? Who? and how?

Why: Why are you starting a page. Your answer should not be because everyone else is doing it. You should take your time and figure out why you actually want a page and why will your page and business is different than all the others that are out there.

Who: Who will your page target. Is it existing clients, potential new clients. Your local neighborhood, the city at large. This will give you an idea of the type of content you should be posting on a weekly, daily basis.

How: How will you reach your taget market? Is it with promotions, weekly specials, open mic night, live bands. Its important that your page lets people inside your business and is the place where one will go to get information on what is happing there at any given time.

In the end jumping into social media is something one should embrace and treat as a new way to reach a larger scale of people for free or for minimal costs. Although do not just jump in blindly. Get yourself a plan and go from there I know you may just want to rush into it, but take your time try different things till you get it right. Once you do, and if you have a unique strategy you will be shocked at how people will respond. 

With all the new Brands and flavors of alcohol and liquor coming out every day. We share with you The Shelf brought to you by our friends at Nightclub & Bar.

We will continue to bring you the latest in new Spirit releases in our industry.

Take a look at what is new on The Shelf in January 2011

Click Below

For more hospitality information checkout

In any business you always need to manage your day to day properly, but one thing you always need to consider and always work on is staying current with the latest and upcoming trends.

Do your research on the latest food and beverage trends in the hospitality industry and you will find valuable information you can use in your business.

1. You can pick up great additions to your food and drink menu. Going to larger markets and watching what they are serving as new cocktails can be a great help.
2. Consider adding new categories of food on your menu. If you’re a standard fair restaurant maybe adding some tapas true to your current menu might help clients stop by for a drink and a small bite.
3. Stay true to your core concept but add flavour from the new trends that are out there. Is there a Hot fruit on the market, incorporate it into your core drink lists. Example Pomegranate martinis or Daiquiris.
4. Look at what popular marketing ideas are going on in bigger markets and different places and be the first to bring them into your local market.

In the end you are always competing with the other bars and nightclubs around you. If they come up with the idea first you will always be a step behind. The important thing with all trends you incorporate is you stay true to your core image. Trends come and pass you do not want to alter to much from something that is working you just need to tweak it now and then.

Scannabar recently had the pleasure of exhibiting our liquor, beer and wine inventory software at the Florida Restaurant Association show in Orlando, Florida, September 12^th to the 14^th. Contrary to other years, it is quite apparent that the economy is slowly coming back to where it was, this displayed by the volume of people that attended and the steady flow of hospitality operators we had the opportunity to discuss our cost saving solution with. It is also quite evident that operators are looking for solutions that will help them save both time and most importantly money in respect to their most valued liquid assets.

Many believed that although business is not quite at the peaks we have experienced in the past, the emphasis on maximizing the potential of every dollar is high on the list of things to do to move on past this difficult period

Many of the operators we met did say the economic hardships of late did have a negative impact on their businesses, but most agreed this was a time to re group and do some forward thinking. Being present at the show, they had the opportunity to meet with many vendors that offered technology, marketing and food products to better the business’s bottom line .

We would also like to take this opportunity to not only thank those that visited our booth and with whom we had the chance to both exchange ideas with, but also to applaud the hospitality operators that look beyond the most recent events like the oil spill in the Gulf of Mexico to better their businesses both today and in the future. We would also like to thank the Florida Restaurant Association for helping organize a wonderful show and we look forward to being part of the 2011 show.

Whiskies

While countries in Southern Europe made wine, countries in Northern climates like Scotland and Ireland made whisky. Due to the fact grapes did not grow well in these regions, the alternative was grains.

Whisky comes from the word uisgebeatha in Scotland and uisgebaugh in Ireland, a Celtic translation of aqua vitae.

Whisky can be broken down into many different classes. Depending on where and how its created makes all the difference.

• Scotch
• Irish Whiskey
• Bourbon
• Rye
• Blended American
• Light whisky
• Canadian
• Single Malt Whisky

To make whisky, one needs to get the grain to ferment, but to start, the starch of the grain must be converted to sugar. This is done by adding Malt, a sprouted grain, usually barley.

Then, malt, grain and hot water are mixed together until conversion takes place. The liquid then ferments when yeast is added. 

From there, the raw whiskey is then stored in barrels, usually made of oak for at least 2 years. It doesn't stop there fine whisky can be aged for decades to achive optimal taste and flavour. What ever you fancy there is a type of whisky out there for your taste buds. After a long day at the office its hard to beat a Whisky on the rocks to unwind ;)

Becoming a Bartender

We all have one point seen ourselves behind the bar slinging drinks like Tom did in his famous movie role. But before we do, there are few things we must consider:

1. Are we ready to give up our weekends?
2. Is working late hours something we are comfortable with?
3. Are we what we call a “people person”?
4. Can we take orders and remain calm under pressure?
5. Do we deal with patrons that could become rude and rowdy?

Bartending can be a very lucrative and reward career. For others, it can be a simple sideline job while in school. Whatever it may be, bartending does require certain skills that can be taught in bartending schools and experienced in the line of fire.

A professional bartender understands both the needs of the clients and what is required to become effective during service. A bartender’s quick check list:

1. Is my liquor inventory up to par?
2. Is my beer inventory properly stocked?
3. Are my fruits and condiments prepared?
4. Do I have enough ice?
5. Does my till have enough change? 

A bartender knows what can be called the “golden hours” at which point all they do is take orders and serve drinks. To maximize the full potential, preparation is key.

Liquor Cost                                      

Many hospitality operators want to know what their liquor cost is. Many times, we simply divide the cost of goods sold by the revenues to come up with a liquor cost percentage. Often, this number is inaccurate or to late in the cycle to take corrective actions.

Here are the steps and key elements needed for a proper liquor cost percentage.

1. What is the opening liquor inventory value of full and partial bottles throughout the period?
2. What is the closing liquor inventory value of full and partial bottles throughout the period?
3. What are the registered liquor sales for the specific period
4. We then divide the cost of goods sold by the sales to come up to a percentage.

The variables you must consider:

1. Are the costs of my liquor products updated?
2. Is the actual physical inventory of my liquor bottles accurate?
3. Are my sales strictly liquor; no wine or beer

If you answered yes to all three, then this will be your actual liquor cost. 

How does this liquor cost compare to where you actually should be?

Please read our blog on Alcohol Inventory Cost vs Pricing

Miami, August 11, 2010 

SCANNABAR OPENS IN LATIN AMERICA AND ASIA  

To our current and potential customers, business associates and friends!

I am proud to inform you that at The Florida Restaurant & Lodging Show to be held September 12 - 14 at the Orange County Convention Center in Orlando, Florida we will be announcing the commencement of our operations in Latin America and Asia. 

We have been actively working on selected markets of these regions since last year and very well advanced....we expect to start operations very shortly.

With this important step we anticipate to consolidate Scannabar as the best global partner of the Hospitality Industry and continue supporting your Profit Protection and Enhancement Programs

The expansion in these regions will be spearheaded by Jairo Sánchez in LatAm jairo@scannabar.com and Salvador de la Barrera in Asia. salvador@scannabar.com

To view our activities and programs, please visit our overview and blogs on our website www.scannabar.com or contact us at sales@scannabar.com

We look forwards to your continued trust and support.

Sincerely,

Roberto Scanga

President, Scannabar 

1-800-939-8960

roberto@scannabar.com

www.scannabar.com

The dictionary meaning of a dispenser is as follows: “a device that automatically dispenses a single item or a measured quantity” In the hospitality industry, we are sometimes faced with a decision; do we want our liquor to be poured by way of a dispensing unit? Do we want our bartenders to be “automatic” and potentially take away any flair our personable bar staff has to offer our patrons?

Liquor dispensers are designed to specifically pour a pre configured amount in a glass, no more, no less. There can be certain advantages:

1. Consistency of drinks
2. Controls over quantity poured
3. Less bartender training required

Liquor dispensers typically are available in two forms: guns & spigots.

Guns normally entail tubing to be run from the bar to an area where the liquor is poured into small vats. From there, as a product is selected at the bar, the liquor from the liquor room runs along the line into the patrons drinks. Many times, operators will limit the guns to rail product like vodka, gin, rum…or what we call high moving products.

Spigots or what can be best described as “time release valves” are systems in which a ring is placed around a nozzle on the bottle. When a portion of liquor is requested, the bottle is put through the activator ring, the lever is pressed and an electrical courant opens the valve to dispense a portion of liquid.

Although we may perceive these systems as the ultimate controls, there are a few things to consider: 

1. If you have several pouring stations, they can become cost prohibitive
2. They can be impersonal: clients still like to see a bartender pour a drink straight into a glass without all the “mechanics” involved
3. Sweet liquors have a tendency to crystallize and cause back ups in the lines and spigots thus requiring regular maintenance.
4. Lack of inventory: as much as these systems can dispense exact amounts, they still require a separate system to conduct regular liquor inventories

In the end, as an operator, the decision lies in both the financial areas but also the image and feel you want your establishment to portray, both certainly will have an impact on your business and this is certainly a decision that takes time and research before adapting.  

Yesterday’s strategies just won’t cut it. Today you need access to all the latest foodservice industry trends, strategies and product innovations … and you don’t want to search through multiple sources to find them.

The Florida Restaurant & Lodging Show provides just that – your once-a-year, one-stop opportunity to learn about all of the cutting-edge strategies, products and services you’ll need to guide your business into the future.

Don’t rely on yesterday’s business strategies to navigate through today’s challenging times. Attend … September 12-14 at the Orange County Convention Center … and gain a fresh perspective on your business. Come visit us in booth 2144 and learn how Scannabar can save you thousands of dollars by simply managing your liquor inventory accurately and affectively.

Do you have a wine cellar with an extensive inventory and selection of wines? Let Scannabar help you better manage and maximize your wine cellar profitability. Still counting your bottled beer with pen and paper? With Scannabar, you can scan your bottled beer, sodas, energy drinks while keep an updated perpetual inventory.

If you and your team are planning to attend the show, please Click on the button below for free passes for the show, a value of $60.00. Sign up, our free pass offer ends August 15th, 2010-07-20

We look forward to seeing you at the show!

Yesterday’s strategies just won’t cut it. Today you need access to all the latest foodservice industry trends, strategies and product innovations … and you don’t want to search through multiple sources to find them. The Florida Restaurant & Lodging Show provides just that – your once-a-year, one-stop opportunity to learn about all of the cutting-edge strategies, products and services you’ll need to guide your business into the future.

Don’t rely on yesterday’s business strategies to navigate through today’s challenging times. Attend … September 12-14 at the Orange County Convention Center … and gain a fresh perspective on your business.

Come visit us in booth 2144 and learn how Scannabar can save you thousands of dollars by simply managing your liquor inventory accurately and affectively.

Do you have a wine cellar with an extensive inventory and selection of wines? Let Scannabar help you better manage and maximize your wine cellar profitability.

Still counting your bottled beer with pen and paper? With Scannabar, you can scan your bottled beer, sodas, energy drinks while keep an updated perpetual inventory.

If you and your team are planning to attend the show, please email us your names, with email address of the attendees and we will get you free passes for the show, a value of $60.00. Sign up sign, our free pass offer ends August 15^th, 2010-07-20

Again we will be in booth 2144.

We look forward to seeing you at the show!