Becoming a Bartender

We all have one point seen ourselves behind the bar slinging drinks like Tom did in his famous movie role. But before we do, there are few things we must consider:

1. Are we ready to give up our weekends?
2. Is working late hours something we are comfortable with?
3. Are we what we call a “people person”?
4. Can we take orders and remain calm under pressure?
5. Do we deal with patrons that could become rude and rowdy?

Bartending can be a very lucrative and reward career. For others, it can be a simple sideline job while in school. Whatever it may be, bartending does require certain skills that can be taught in bartending schools and experienced in the line of fire.

A professional bartender understands both the needs of the clients and what is required to become effective during service. A bartender’s quick check list:

1. Is my liquor inventory up to par?
2. Is my beer inventory properly stocked?
3. Are my fruits and condiments prepared?
4. Do I have enough ice?
5. Does my till have enough change? 

A bartender knows what can be called the “golden hours” at which point all they do is take orders and serve drinks. To maximize the full potential, preparation is key.

Bartending School

An important part of any hospitality environment is the personnel they hire. Hospitality operators at times struggle to find the right people. In regards to hiring the right people for your bar, you may consider giving extra attention to a resume that does include a bartending school certificate or recognition.

Bartending schools are designed to teach people how to serve at the bar. They follow all the theories pertaining to the industry and then will add their personal experiences which they have lived.

 Why consider a certified bartender:

1. Knowledge of recipes
2. Methodology of makes drinks is taught: beers, wines and cocktails
3. Proper service techniques
4. Importance of liquor inventory management
5. Enhanced customer relation

It is also a good idea to call the bartending school as both a reference in regards to the employee you are considering, but also a way to create a relationship with the school for future staffing needs.

The dictionary meaning of a dispenser is as follows: “a device that automatically dispenses a single item or a measured quantity” In the hospitality industry, we are sometimes faced with a decision; do we want our liquor to be poured by way of a dispensing unit? Do we want our bartenders to be “automatic” and potentially take away any flair our personable bar staff has to offer our patrons?

Liquor dispensers are designed to specifically pour a pre configured amount in a glass, no more, no less. There can be certain advantages:

1. Consistency of drinks
2. Controls over quantity poured
3. Less bartender training required

Liquor dispensers typically are available in two forms: guns & spigots.

Guns normally entail tubing to be run from the bar to an area where the liquor is poured into small vats. From there, as a product is selected at the bar, the liquor from the liquor room runs along the line into the patrons drinks. Many times, operators will limit the guns to rail product like vodka, gin, rum…or what we call high moving products.

Spigots or what can be best described as “time release valves” are systems in which a ring is placed around a nozzle on the bottle. When a portion of liquor is requested, the bottle is put through the activator ring, the lever is pressed and an electrical courant opens the valve to dispense a portion of liquid.

Although we may perceive these systems as the ultimate controls, there are a few things to consider: 

1. If you have several pouring stations, they can become cost prohibitive
2. They can be impersonal: clients still like to see a bartender pour a drink straight into a glass without all the “mechanics” involved
3. Sweet liquors have a tendency to crystallize and cause back ups in the lines and spigots thus requiring regular maintenance.
4. Lack of inventory: as much as these systems can dispense exact amounts, they still require a separate system to conduct regular liquor inventories

In the end, as an operator, the decision lies in both the financial areas but also the image and feel you want your establishment to portray, both certainly will have an impact on your business and this is certainly a decision that takes time and research before adapting.  

There are many people who describe themselves as bar consultants, but simply sitting at a bar and ordering a drink does not make us specialized in the field. If you are considering a bar consultant for your business, it is a good idea to understand what they can bring to your company in terms of information.

A bar consultant normally has a background in the nightclub, restaurant and hotel industry. They understand the various facets of the business from the sales, controls, marketing and human resource sides of the business. Before hiring a bar consultant, it is always a good idea to ask them where their strengths lie and of course who they have consulted for.

If you are a large nightclub with multiple pouring stations, a consultant from the hotel or restaurant field might not be suited for the job. Bar consulting must help you take decisions that will have a positive impact on your operations. There are some bar consultants that focus on controls and how to implement liquor, beer and wine inventory procedures. Others are more front of the house bar consultants and focus on service and personnel.

There are bar consultants that will help you with the image of your bar and give you marketing ideas and promotions to help increases sales. When you are in the process of hiring a bar consult, it is maybe a good idea to ask if they work alone or have a team that can cover specific or maybe all areas of the operation that need attention. In the end, proper bar consulting can bring you the added knowledge you may need to improve the overall performance and profitability of your bar.

Profile of the week: The Beverage Director/Beverage Manager

Does your hotel, high volume restaurant, nightclub or country club have a beverage director or beverage manager? If the answer is yes, do they know what their job description is?

The beverage director/manager is put in place to oversee the entire beverage operation. As a member of the management team, they are in charge of hiring all beverage related personnel, negotiating and purchasing all of the beverages and beverage equipment needed by the business, creating and maintaining the standards in regards to the beverage operation.

Another key area is establishing proper inventory levels and the controls required to keep the company's profit objectives in line. In most cases, the modern beverage director/manager will work with the technology the industry has now come to embrace. Liquor, beer and wine inventory software programs help the collection and analysis of information to make the sound decisions the company needs to stay in line with their profit goals.

A beverage director will normally report to the director of operations or chief financial officer of the establishment.  The prior experience a beverage manager has is typically experience in the industry. At some point in their careers, they have worked as bartenders, servers or even been responsible for the actual inventory taking of a hospitality establishment. A management background or experience is a great asset as they will have to position themselves between the beverage staff (waitresses, liquor runners' bartenders...) and upper management. They must be able to take or report certain delicate situations which may arise with the beverage personnel with the ultimate goal of keeping the liquor, beer and wine pour cost percentages in line with the budgets created by the management team.