Expert Advice on Hospitality Topics

Caribbean Rum Origins: Birthplace of a Global Spirit

Posted by Nick Kaoukis on Fri, Mar, 20, 2026 @ 09:03 AM

Discover how the sun-soaked Caribbean islands transformed sugarcane byproducts into the world's most beloved spirit, creating a legacy that spans centuries and continents.

From Sugarcane Fields to Liquid Gold: The Colonial Caribbean Connection

The story of Caribbean rum begins in the 17th century, when European colonizers recognized the Caribbean's perfect climate for cultivating sugarcane. Portuguese explorers had brought sugarcane from Southeast Asia to the Atlantic islands, and Spanish conquistadors subsequently introduced it to the Caribbean. By the 1640s, Barbados and other islands had become sugar production powerhouses, with vast plantations dominating the landscape and economy. The sugar industry created immense wealth for colonial powers, but it also generated a problematic byproduct: molasses.

Plantation owners initially viewed molasses as waste—a sticky, dark residue left over after extracting crystallized sugar from sugarcane juice. Disposing of this substance became a logistical challenge until enslaved workers and plantation managers discovered that molasses could ferment when mixed with water. This accidental discovery would change Caribbean history forever. The fermented molasses, when distilled, produced a potent alcoholic beverage that workers called "kill-devil" or "rumbullion," terms that eventually evolved into the word "rum."A sundrenched Caribbean landscape unfolds showcasing vast sugarcane fields stretching towards the horizon their green stalks swaying gently in the war

The connection between Caribbean rum and the brutal institution of slavery cannot be ignored. Enslaved Africans who worked the sugarcane fields were often the first to experiment with fermenting and distilling molasses, drawing on traditional African brewing knowledge. Their labor not only produced the sugar that enriched colonial powers but also inadvertently created the foundation for an entirely new industry. Rum quickly became intertwined with the Triangular Trade, serving as currency, commodity, and cruel compensation in a system that trafficked human beings across the Atlantic.

The Alchemy of Molasses: How Caribbean Distillers Perfected Their Craft

Early Caribbean rum production was rudimentary and often dangerous. The first distillers used crude pot stills made from copper or even clay, heating the fermented molasses mixture over open flames. The resulting spirit was harsh, unrefined, and sometimes toxic due to improper distillation techniques that failed to separate methanol and other harmful compounds. These early rums bore little resemblance to the smooth, complex spirits we know today, often requiring immediate consumption or heavy dilution to be palatable.

As the 18th century progressed, Caribbean distillers began refining their methods through experimentation and knowledge exchange. Pot stills evolved to become more sophisticated, with better temperature control and improved condensation systems. Distillers discovered that the quality of fermentation dramatically affected the final product, leading them to cultivate specific yeast strains and control fermentation times more carefully. Some producers began adding dunder—the acidic residue from previous distillations—back into new fermentation batches, creating distinctive funky flavors that became hallmarks of traditional Jamaican rum.

The 19th century brought revolutionary changes with the introduction of the column still, invented by Irishman Aeneas Coffey in 1830. This continuous distillation apparatus allowed for more efficient production and created lighter, cleaner spirits compared to pot still rums. Caribbean distilleries quickly adopted this technology, with some islands specializing in column-distilled rums while others maintained pot still traditions. This technological divide created the foundation for different regional styles that persist today. Additionally, distillers began aging rum in oak barrels—often recycled bourbon casks from America—discovering that tropical aging accelerated maturation and added remarkable complexity, with the angel's share evaporating at rates three to four times faster than in temperate climates.

Island by Island: Regional Rum Styles That Define the Caribbean

Each Caribbean island developed distinctive rum-making traditions influenced by colonial heritage, available resources, and local preferences. Jamaica emerged as the home of heavy, funky pot still rums characterized by high ester content and intense flavors. Jamaican distillers perfected the use of dunder and long fermentation periods, sometimes lasting weeks, to create rums with bold, almost overripe fruit flavors. Brands like Appleton Estate and Hampden have become synonymous with this robust style, prized by rum connoisseurs and mixologists for their complexity and ability to shine through in cocktails.

Barbados, often called the birthplace of rum, developed a more balanced approach that combines pot and column distillation. Bajan rums like Mount Gay—which stakes a claim as the world's oldest rum brand, dating to 1703—showcase elegance and smoothness while maintaining character. The island's coral-filtered water and specific fermentation techniques contribute to a style that bridges the gap between light and heavy rums. Meanwhile, Cuba perfected the light, clean rum style before the revolution, with distillers like the Bacardí family pioneering charcoal filtration methods that removed color and congeners, creating mixable spirits ideal for cocktails like the Mojito and Daiquiri.

Trinidad, Martinique, and other islands each contributed unique variations. Trinidad's Angostura became famous not only for rum but also for aromatic bitters, while the distillery produces exceptional aged rums using a blend of column and pot still spirits. Martinique stands apart by producing rhum agricole—made from fresh sugarcane juice rather than molasses—under strict Appellation d'Origine Contrôlée regulations similar to French wine. This grassier, more vegetal style represents a different branch of rum's family tree. Puerto Rico developed a Spanish-style tradition of light, smooth rums, while the U.S. Virgin Islands and other territories added their own interpretations, creating a diverse Caribbean rum landscape where each island's spirit tells a distinct story.

Pirates, Trade Routes, and the Spirit That Sailed the Seven Seas

Rum's association with pirates and sailors is rooted in historical reality rather than mere legend. The British Royal Navy officially adopted rum as the daily ration for sailors in 1655 after capturing Jamaica from the Spanish. The practicality was undeniable: rum didn't spoil during long voyages like beer, took up less space than water barrels, and provided a morale boost to crews facing harsh conditions. The famous "tot" of rum—a half pint daily ration—became a naval tradition that lasted until 1970, when Black Tot Day marked the end of this centuries-old practice. Sailors received their rum diluted with water, a mixture called "grog" after Admiral Edward Vernon, nicknamed "Old Grog" for his grogram cloak.

Pirates and privateers who plagued Caribbean waters in the 17th and 18th centuries developed an infamous reputation for rum consumption, though historical accounts suggest the stereotype was somewhat exaggerated. Nevertheless, rum served practical purposes for these seafarers: it was valuable plunder, tradeable currency, and liquid courage before battles. Port Royal in Jamaica, once called the "wickedest city on Earth," was awash with rum taverns serving pirates, merchants, and naval officers alike until an earthquake destroyed much of the city in 1692. The romanticized image of rum-swilling pirates has persisted through literature like "Treasure Island," where Robert Louis Stevenson immortalized the connection between buccaneers and their favorite spirit.

Rum played a crucial economic role in Atlantic trade networks, particularly the infamous Triangular Trade. Ships carried rum from the Caribbean or New England distilleries to Africa, where it was traded for enslaved people. These captives were transported to the Caribbean in horrific conditions, then sold to plantation owners who produced sugar and molasses. The molasses returned to distilleries to make more rum, completing a cycle of commerce and human suffering. New England became a significant rum producer, with colonial distilleries in Massachusetts and Rhode Island processing Caribbean molasses. Rum even influenced American independence—the Molasses Act of 1733 and subsequent Sugar Act of 1764 taxed imported molasses, infuriating colonists and contributing to revolutionary sentiment.

Caribbean Rum's Lasting Impact on Global Drinking Culture and Economy

Caribbean rum fundamentally shaped global cocktail culture in ways that remain evident today. The late 19th and early 20th centuries saw rum travel beyond naval vessels and Caribbean taverns into sophisticated hotel bars and speakeasies. Cuban bartenders created iconic drinks that showcased rum's versatility: the Mojito, Daiquiri, and Cuba Libre became international sensations. During American Prohibition, thirsty Americans traveled to Havana, where rum cocktails flowed freely, establishing Cuba as a glamorous drinking destination. After World War II, tiki culture exploded in the United States, with establishments like Trader Vic's and Don the Beachcomber serving elaborate rum drinks in exotic settings, introducing Americans to aged and blended Caribbean rums.

The economic impact of rum on Caribbean nations cannot be overstated. For many islands, rum production remains a vital industry providing employment, tax revenue, and cultural identity. Major international brands like Bacardí, Captain Morgan, and Appleton Estate generate billions in annual sales, while smaller craft distilleries have proliferated in recent decades, catering to premium spirits markets. Tourism heavily incorporates rum heritage, with distillery tours, rum museums, and tasting experiences drawing visitors who contribute significantly to island economies. Events like the Caribbean Rum and Beer Festival and Barbados's Crop Over festival celebrate rum's cultural importance beyond mere commerce.

The 21st century has witnessed a rum renaissance, with connoisseurs and collectors approaching aged Caribbean rums with the same reverence previously reserved for whisky or cognac. Premium and ultra-premium rums have achieved critical acclaim, with vintage Jamaican rums, well-aged Barbadian expressions, and rare rhum agricole from Martinique commanding impressive prices at auction. The craft spirits movement has inspired Caribbean distillers to experiment with terroir, heritage cane varieties, and innovative aging techniques including finishing in wine, port, or sherry casks. Simultaneously, there's been increased attention to sustainability and the darker aspects of rum's history, with some distilleries acknowledging the enslaved people who created the industry and working toward more equitable futures. As global spirits consumption evolves, Caribbean rum remains not just a drink but a living link to history—bitter and sweet, complex and enduring, shaped by sun-drenched islands that transformed sugarcane into liquid gold that conquered the world.

Topics: spirits, free pour, drink recipe, mixology, cruise ship inventory, craft cocktails, rum, rum inventory

Seasonal Cocktail Inspiration from the Winter Olympics

Posted by Nick Kaoukis on Fri, Feb, 13, 2026 @ 10:02 AM

Elevate your winter bar menu with Olympic-inspired cocktails that capture the spirit of competition, celebration, and global flavors from the world's most prestigious winter sporting event.

Crafting Gold Medal-Worthy Signature Drinks

Creating Olympic-inspired signature cocktails requires the same precision and artistry that athletes bring to their performances. Start by building drinks around the iconic colors of the Olympic rings—blue, yellow, black, green, and red. A layered cocktail featuring blue curaçao, golden champagne, and red berry liqueur can visually represent the medal podium while delivering complex flavors that impress even the most discerning palates.The image showcases an elegantly designed cocktail menu inspired by the Winter Olympics At the center a striking layered cocktail the Downhill Dash fe-1

Consider naming your cocktails after famous Winter Olympic events or memorable moments. The 'Downhill Dash' could feature a bold combination of whiskey and ginger beer with a splash of citrus, representing the speed and excitement of alpine skiing. The 'Triple Axel' might incorporate three distinct spirits that blend seamlessly, just like the perfect figure skating jump. These thematic names not only spark conversation but also create a memorable experience that ties your menu to the Olympic spirit.

Quality ingredients are essential for medal-worthy cocktails. Use premium spirits as your base, incorporate fresh herbs like rosemary and thyme for winter aromatics, and don't shy away from unique elements like edible gold leaf or shimmering liqueurs. The goal is to create drinks that look spectacular and taste even better, embodying the excellence that defines Olympic competition.

International Flavors from Host Countries Past and Present

The Winter Olympics have graced numerous countries, each bringing unique culinary traditions that can inspire extraordinary cocktails. From the sake and yuzu of Japan (Nagano 1998, Sapporo 1972) to the aquavit and cloudberry of Norway (Lillehammer 1994), host countries offer a treasure trove of flavors. Create a 'Norwegian Northern Lights' using aquavit, elderflower liqueur, and a splash of blue curaçao, topped with prosecco for a shimmering effect that mimics the aurora borealis.

Italian host cities like Turin (2006) and Cortina d'Ampezzo (1956) inspire aperitivo-style cocktails. Mix up a 'Dolomite Sunset' featuring Aperol, prosecco, and blood orange juice, garnished with a sprig of fresh basil. For a nod to the French Alps (Chamonix 1924, Grenoble 1968, Albertville 1992), craft a sophisticated cocktail using Chartreuse, champagne, and a hint of lavender—a refined tribute to French elegance and alpine beauty.

Don't forget the North American hosts. Canadian venues (Calgary 1988, Vancouver 2010) inspire cocktails featuring maple syrup and Canadian whisky, while American locations (Lake Placid 1932 and 1980, Squaw Valley 1960, Salt Lake City 2002) call for bold bourbon-based drinks with apple cider and cinnamon. A 'Rocky Mountain Mule' combining bourbon, ginger beer, lime, and a maple syrup rim perfectly captures the spirit of winter sports in the American West.

Winter Warming Spirits That Score Perfect Tens

Cold-weather spirits form the foundation of any successful Winter Olympic cocktail menu. Dark spirits like bourbon, rye whiskey, aged rum, and cognac provide warmth and depth that complement winter's chill. These base spirits pair beautifully with seasonal spices like cinnamon, nutmeg, clove, and star anise. A hot toddy variation using spiced rum, honey, lemon, and a cinnamon stick makes for a perfect après-ski beverage that warms from the inside out.

Herbal liqueurs and amari add complexity and sophistication to winter cocktails. Fernet-Branca, Chartreuse, and Bénédictine bring botanical notes that evoke snowy forests and mountain meadows. Create a 'Biathlon Bracer' combining rye whiskey, yellow Chartreuse, sweet vermouth, and aromatic bitters—a complex drink that represents the dual nature of skiing and shooting in this challenging sport. The herbal qualities provide depth while the whiskey delivers the necessary warmth.

Don't overlook the power of fortified wines and liqueurs. Port, sherry, and vermouth can be featured in lower-ABV cocktails that still deliver robust flavor. A 'Curling Stone' cocktail made with tawny port, bourbon, demerara syrup, and chocolate bitters offers richness without overwhelming heat. For guests who prefer something lighter, mulled wine cocktails infused with orange, cloves, and brandy provide festive warmth while maintaining approachability. These versatile options ensure every guest finds their perfect winter warmer.

Presentation Techniques Worthy of the Podium

Visual presentation can transform a good cocktail into an unforgettable experience. Embrace the Olympic theme with gold, silver, and bronze elements. Rim glasses with edible metallic dust or sugar crystals in these colors. Use gold leaf garnishes sparingly but effectively—a single flake floating atop a clear cocktail creates an elegant, championship-worthy appearance. Serve drinks in crystal-cut glassware or vintage coupe glasses that evoke the elegance and tradition of the Olympic Games.

Ice presentation offers another opportunity to impress. Create large, crystal-clear ice spheres or cubes that melt slowly and maintain drink integrity. For a dramatic effect, freeze edible flowers, herbs, or citrus wheels inside ice blocks, then chip away to reveal the frozen treasures. Consider creating an 'ice luge' for special occasions—a nod to the luge event—where cocktails slide down a carved ice sculpture before reaching the glass. This interactive element adds entertainment value and creates Instagram-worthy moments.

Garnishes should be thoughtful and thematic. Use rosemary sprigs torched tableside to release aromatic oils while creating a visual spectacle. Citrus twists can be expressed over a flame to caramelize the oils, adding both aroma and theater. Create 'Olympic torch' garnishes using sugarcane swizzle sticks with a small piece of flammable citrus peel that can be briefly ignited. Smoke elements under cloches for a mysterious reveal, or use dry ice carefully for a frosty, mountain-mist effect. Each presentation technique should enhance the drinking experience while honoring the spectacle of Olympic competition.

Creating an Olympic-Themed Cocktail Experience for Guests

Transform your venue into an Olympic celebration by creating an immersive cocktail experience. Design a special menu that tells a story, with each cocktail representing different events, countries, or Olympic values. Organize the menu like an Olympic program, with 'Opening Ceremony' welcome drinks, 'Competition' signature cocktails, and 'Closing Ceremony' dessert drinks. Include brief descriptions that connect each cocktail to its Olympic inspiration, educating guests while entertaining them.

Consider hosting Olympic-themed cocktail events or competitions. Invite guests to vote on their favorite drinks, awarding gold, silver, and bronze medals to the top three. Create flight options where guests can sample smaller portions of multiple cocktails, similar to judging different athletic performances. Offer a 'mixology pentathlon' where guests rotate through five different cocktail styles, each paired with small bites inspired by host countries. This interactive approach engages guests and creates memorable experiences that extend beyond simply serving drinks.

Enhance the atmosphere with thoughtful details. Display Olympic memorabilia, play footage of iconic Winter Olympic moments on screens, and use a playlist featuring national anthems and music from various host countries. Train staff to share stories about the cocktails' inspirations and the Olympic events they represent. Create specialty glassware or cocktail napkins featuring Olympic rings or winter sports imagery. Consider partnering with local athletes or Olympic alumni for special appearances, adding authenticity and excitement to your Olympic cocktail celebration. These comprehensive touches create a cohesive experience that honors the Olympic spirit while showcasing exceptional cocktail craftsmanship.

Topics: Bar inventory, nightclubs, Bar drinks, Classic drinks, Bar products, restaurant trends, drink recipe, pricing drinks, Bar Promotion, mixology, craft cocktails

Myths About Managing a Bar That Could Hurt Your Business

Posted by Nick Kaoukis on Thu, Aug, 02, 2012 @ 16:08 PM
By Douglas Robert Brown
Atlantic Publishing
 

Myth: Bartending School Is Vital for a Bartender

FalseMany of the best bartenders learn most of their useful trade while at work. This is because bartending schools vary widely in quality. Some emphasize the preparation of rarely requested drinks without stressing useful skills such as bar management, customer satisfaction, and customer safety. If you are hiring a bartender, you should consider the school he or she has attended, but testing practical skills will give the best clue of how many useful skills the person has for waiting on your bar. If you are considering attending a bartending school, investigate the school to make sure that you will be taught skills such as organization and techniques of serving. A good bartending school or course will emphasize dealing with customers. Be wary of a bartending school that is more of a "drink mix" school, stressing mixing many types of drinks without teaching anything besides drink preparation. There are many of these sorts of schools out there, which claim that a bartender's greatest asset is knowing how to mix an endless variety of drinks. Learning to mix the latest drink is relatively simple once one looks up the recipe, and most patrons will order the most popular drink of the moment rather than some obscure mix. A bartender with a good grasp of people and basic bartending techniques is usually more useful than the bartender who only knows how to mix hundreds of drinks from memory but has few skills besides. In some cases, an employee with a hospitality degree is better able to handle the bar job than someone who has attended a bartender school.

 

Myth: If You Hire Experienced Employees, There Is No Need to Train Them

 You still need to train your employees to ensure that they understand what you want them to do. In cases where an employee has worked at another establishment for a while, you may actually need to provide additional training to allow the employee to get used to the way you want things done versus how they did things at their previous job.

 

Myth: Hiring Younger Serving Staff Is Best

Many bar managers mistakenly believe that hiring young female servers will help ensure a high customer loyalty. This is based on the belief that middle-aged men are the main patrons of bars, which is no longer the case. When hiring servers or other staff, you should consider experience and skill over age or physical appearance. In most states, hiring based on age or appearance is discriminatory and can lead to lawsuits.

 

Myth: The Customer Is Always Right

Bar managers want the customer to be happy enough to return and satisfied enough to recommend the establishment to others. It is never wise to argue with a customer, and if the difference of opinion is something quite small, it is better to humor the customer in order to avoid making him or her feel embarrassed. On the other hand, if the customer insists that he or she is not intoxicated and can drink more, for example, then they should be refused further drinks.

 

Myth: Security Staff Is Vital in Today's Bar

Security does add a certain peace of mind, but at many establishments, it is still the bartender who acts primarily as the security force of the bar. Where your security comes from depends on your location and bar. If you decide you do not need a separate security staff, however, make sure that the bartender or some other personnel are willing to help customers in case of an incident.

 

Myth: To Run a Successful Bar, Just Serve Great Drinks

While quality drinks are a key to bar success, many people go to bars to spend time with others. If you serve good drinks but offer exceptional atmosphere and service, you are likely to do well. In today's competitive world, great drinks alone are not enough. Bar managers need to have good financial planning and careful advertising and marketing and offer great customer service in order to be a success.

 

Myth: You Can Cut Corners to Increase Profits

Reducing costs or cutting corners (reducing the size of drinks or firing staff) is unlikely to help. Customers expect more from bars than ever before. Offering them less is unlikely to bring you the results you want. If you are just starting out, it may take months to see a profit. If you have been in business for a while, increasing customers and getting more from each customer by encouraging spending and lingering are far better strategies than downsizing in order to make a profit.

 

Myth: You Must Keep Expanding in Order to Make a Profit

Many bar managers think that in order to make a large profit, they need to dabble in everything. For this reason, many bars spend large amounts of money setting up dance floors, live acts, larger establishments, and restaurants. When you are just starting out, though, it is often best to keep things simple. Do not expand randomly, assuming that spending more money will bring in more money. Only expand after careful research and weighing the potential risks and benefits. You do not want to get into debt for a venture that is unlikely to work for your bar.

 

 

This article is an excerpt from the The Professional Bar & Beverage Managers Handbook: How to Open and Operate a Financially Successful Bar, Tavern and Nightclub, authored by Douglas Robert Brown, published by Atlantic Publishing Group. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: Bar staff, bar profitability, NightClub Management, bartenders you can trust, bar business, Bar drinks, Liquor cost, Bar products, drink recipe, liquor products

Bar Management: Standardizing & Optimizing Serving Practices

Posted by John Cammalleri on Thu, Apr, 12, 2012 @ 08:04 AM
By Chris Parry
Atlantic Publishing
 

Part 2 of 3: Ensure Quality & Avoid Wastage

Mixed Drink Tips

cocktailsMaking a good mixed drink isn't always a matter of A + B = C. In fact, there are numerous small details that can contribute to turning your creation into something just that little bit better than the norm and, more still, that can help you keep your ingredients at peak freshness and productivity. Consider the following:

  • Champagne wastage. Many mixed drinks require champagne or sparkling white wine as an ingredient. Opening a fresh bottle for one drink can be wasteful. Consider purchasing a champagne bottle resealer for your bar, and make sure your bar staff knows how to use it.
  • Keep champagne fresh. If you have a steady flow of champagne drinks in your bar, just drop the handle of a metal spoon into the top of the champagne bottle and put it back in the fridge. This will keep the sparkle in your champagne for up to 12 hours.
  • Is fresh-squeezed orange and lemon juice a selling feature of your cocktail menu? If so, you should know that you'll get a lot more juice from lemons and oranges if you soak them in warm water for a while before juicing them.
  • Stir, don't shake. When a mixed drink consists of clear liquids and/or carbonated beverages, stir it - don't shake it. You don't want your clear liquids to bruise, nor your bubbles to go flat, and shaking the concoction guarantees both will happen.
  • "Difficult ingredients." Mixed drinks containing juices, sugar, eggs, cream, milk, or any other difficult-to-mix ingredient should be shaken - and shaken like crazy. Don't just give the contents a three-second rock around the mixer; give 'em heck!
  • Adding eggs. When you shake a drink that requires an egg, add an ice cube to the shaker. This will help break up the egg and allow it to blend into the drink more easily.
  • Prevent dripping. When serving wine or champagne from the bottle, a clean piece of wax paper rubbed along the rim of the bottle will prevent any dripping when you pour.

 

Serving Quality Drinks

QualityThe difference between a good and great martini is very small, but very important. The quality of your cocktail menu should be of paramount importance to you. The methods by which those cocktails are prepared should be a point of pride for all concerned.

  • Presentation. The color and presentation of any exotic mixed drink is key, and by adjusting the amounts of key ingredients, the bartender can not only change the color of a drink, but can also adapt it to suit any taste. Impress the customers by asking how they like their drinks mixed. Would he like it sweet? Does she like it dry? Maybe a little easy on a key ingredient? Often they'll have no preference, but in asking you'll impress the finicky customer.
  • The process of drink creation can be as important as the drink itself. A little showmanship in the preparation of a drink may slow the process down a touch. Also, if the performance is good and the bartender shows personality, your customers might not mind a little longer wait.
  • Garnishes. Maraschino cherries, olives, a sprig of mint, a stick of celery, banana, lemon, lime, all carefully prepared, an investment in fridge space, and a bartender who is quick with a paring knife - they can all set your mixed drinks off with a sparkle. The right garnish is as important as the right ingredients.
  • Novelty glassware. Most bars consider glassware as merely a vessel in which to serve drinks, but the clever operators see that using exotic and novelty glassware and building the cost of the glass into the drink price can bring customers flocking to that drink in order to get the free glass.

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com


Topics: Bar inventory, bar efficiency, bar profitability, Bar drinks, Bar Management, drink recipe, bar control, Drink Recipes

Drink Recipes and Their Impact on Cost Reductions and Profitability

Posted by Nick Kaoukis on Tue, Sep, 06, 2011 @ 11:09 AM
drink recipesBy Elizabeth Godsmark
Atlantic Publishing
 
DRINK MIXES
Just because mixes aren't a drink's main ingredients, one shouldn't ignore their impact upon your operation's profitability. There is considerable scope for trimming costs in this area. Despite being sold in small portions, drink mixes have a high overall sales volume; it is also predictable and consistent. Review the range of drink mixes used in your establishment. It all helps to reduce costs.
  • Fresh orange juice. It is worth investing in a good commercial juicer for orange juice. A handy tip is to rinse oranges under hot water before placing them in the juicer - the juice yield will be higher.

  • From scratch drink mixes. Preparing a whole range of drink mixes from scratch is too time-consuming, and all too often, results in inconsistent quality. You're better off buying ready-made mixes. Test samples of mixes before making a decision. Prepared mixes can vary considerably in taste and quality.

  • Cut garnish costs. Your choice of garnishes to accompany drink mixes can, quite literally, eat into your profits. Bartenders are notorious for nibbling olives, cherries, pineapple wedges, chocolate shavings, peppermint sticks, pretzels, etc. Remove temptation. Store garnishes in airtight containers in a cooler, away from temptation. Also, establish par levels for fruit garnishes and only prepare enough for one shift.

  • Unusual juices. Use single-portion 6-ounce cans for less-frequently-served juices. Trade higher cost for reduced wastage, time saving and convenience.

BOOST PROFITS BY CHOOSING THE RIGHT DRINK RECIPES
The recipes you choose to feature on your drinks menu must do more than satisfy customer require­ments. Plan carefully; a lot of thought needs to go also into keeping costs down, while at the same time maintaining a fine reputation for quality and imagination. This is no mean task, but the following simple suggestions may help:
  • Communicate your recipe preparation techniques. Add a brief description about your unique preparation techniques underneath each recipe on the drinks menu. Tempt your customers to try "something different." The secret lies in your method of communication, rather than in the actual recipes themselves.

  • Highballs. Although highballs can be served in a variety of different-sized glasses, the ideal size for maximum efficiency and controlling costs is a 9-ounce glass. It accommodates the exact proportions for a standard highball recipe. The glass looks full to capacity; the customer is happy. Also, you know that the portions of ingredients are correct.
  • Recipes on napkins. Dare to be different. Get some recipes you want to promote printed on napkins. It's different, and it's a good marketing tool. It also channels customers into ordering the recipes that you want them to buy. Choose the "special" recipes on the basis of higher profit margins, but promote them as "added value" recipes.
  • Mobile mini-bar. As well as serving recipe drinks from the main bar, introduce a mini-bar on wheels. Get a bartender to wheel it around, selling "taster recipes" at promotional prices. The spontaneity of this approach is excellent for generating extra income.

 

This article is an excerpt from the Food Service Professional Guide to Controlling Liquor Wine & Beverage Costs, authored by Elizabeth Godsmark, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: Bar Management, drink recipe, Drink Recipes

Pricing Your Drinks: The Need for a Structured Approach

Posted by Nick Kaoukis on Wed, Jul, 13, 2011 @ 11:07 AM
pricing drinksBy Chris Parry
Atlantic Publishing
 

Structuring a Price List

 

Guesswork just won't do in today's corporate world. Figuring that if your scotch costs you $14 a bottle you can sell a shot for $3, is just a little hit-and-miss when you take in all the other potential costs, like rent, insurance and wages, that your establishment has to cover over the course of a month. It's possible you might be able to charge less than $3, but it's also possible you should be charging way more. Take these factors into account when making your next price list adjustment:

  • Market positioning. Take a look around at what your competitors are charging. Figure out if you need to undercut them or match their level. Does your establishment give added value enough to increase your prices and still draw a good crowd? Are you a level above them in terms of services and product? Are you evenly matched? Are you looking for a more "low rent" crowd? Price accordingly.
  • The competition. They're not always right, but if they've been around a while, your direct competitors probably have a good gauge of what your local customers are prepared to pay for a drink. Take the time to look around and take particular note of any specials they offer on certain nights.
  • Customer demographics. Are your patrons blue-collar workers? Are they white-collar? Do they have families to get home to or are they likely to stay all night and spend every penny? Are they young adults or senior citizens? These all impact what you can charge without losing clientele, and you should have the information already from your market research.
  • Embrace simplicity. It's far better for your customers and staff to have to deal with a simple pricing structure as opposed to forcing them to break their brains over an intricate maze of differently priced products. Set across- the-board levels of prices; for example, well spirits might cost $3, middle-shelf $3.50 and top-shelf $4. Of course there's always going to be the occasional variation, but for the most part, a three-tiered system gives you flexibility in pricing without your staff continually needing to check a price list or hand out handfuls of change.
  • Include tax in your pricing. There's nothing worse than getting $0.84 change from a five- dollar bill on every drink you buy and getting home with a pocket full of silver and copper. If you're going to set your prices at a round level, include the tax in that price so you can use price levels to your advantage. If your alcohol tax rate is 10 percent, the non-tax price for a shot that costs your patrons $3.50 would be $3.18 ($3.18 plus tax of $0.32 equals $3.49). Let your accountant do the math, not your bar staff. Sales tax is a complicated matter that varies dramatically from state to state. Prior to estab­lishing the net price inclusive of tax, discuss the issue with your accountant and state Department of Revenue. Don't find out later in a five-year audit that you've been calculating the tax incorrectly.

 

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: bar business, Bar drinks, Bar Management, Liquor cost, alcohol cost, drink recipe