Expert Advice on Hospitality Topics

Liquor Inventory and Cost Control: A Complete Guide

Posted by Nick Kaoukis on Sun, Oct, 04, 2026 @ 13:10 PM
Hospitality manager reviewing organized liquor stock and inventory records before bar service
Illustrative AI-generated image of a bar inventory review.

Liquor inventory control connects stock counts, receiving records, transfers, recipes, and sales so you can understand what your beverage operation consumed and what that consumption cost. Cost control uses those records to guide pricing, purchasing, portion standards, and corrective action.

Scannabar supports liquor inventory control with barcode-enabled inventory measurement and usage reporting. This guide explains the operating process behind the reports, including how to calculate costs and investigate discrepancies without turning a number into an unsupported accusation.

Use the sections as a reference for your bar, restaurant, or hotel. The four companion articles provide deeper calculations and worksheet examples; this guide shows how their subjects fit together into a repeatable management routine.

Key Takeaways: Liquor Inventory and Cost Control

  • Reliable liquor inventory starts with documented receiving, stock movements, and consistent counts across every location included in your reporting scope.
  • Calculate liquor cost from inventory consumed and matching sales, using the same dates, categories, and valuation policy for both inputs.
  • Set cost targets from your recipes and revenue mix instead of treating an industry average as a diagnosis for your bar.
  • Scannabar supports barcode-enabled inventory measurement and product-level reporting that help you review the evidence behind stock and usage discrepancies.
  • Reconcile count errors, purchasing records, transfers, waste, and recipe mapping before drawing conclusions about the cause of unexplained beverage variance.

What Is Liquor Inventory Control?

Liquor inventory control accounts for stock entering, moving through, and leaving your operation. It connects a physical count with the records that explain what changed between counts.

Buying and selling records alone cannot establish consumption. Some purchases remain on the shelf, some stock moves to another outlet, and some product is consumed without an ordinary sale. Opening and closing counts establish the boundaries for reviewing those movements.

Your objective is a traceable record of stock and usage. That record supports purchasing decisions, financial reviews, and operational investigations. It also protects staff from being blamed for discrepancies that originate in incomplete records or inconsistent measurements.

Define the Inventory Scope Before Counting

Inventory scope specifies the locations, categories, and dates covered by your review. Document those boundaries before your first count so receiving and sales records can be matched to the same operation.

A hotel-wide report may include a central storeroom, restaurant, lobby bar, and banquet operation. An outlet report includes only its assigned stock. Transfers between included locations cancel at property level but must be recorded for each outlet.

Define spirits, wine, beer, and other ingredients consistently. A spirits-only cost calculation should not use all restaurant sales as its denominator. Mixing categories can make a ratio look favorable while concealing the economics of the category you intended to review.

Build a Reliable Liquor Inventory Process

A reliable liquor inventory process records stock movements, measures opening and closing quantities, and reconciles usage against matching sales. Assign ownership for each step and document how exceptions are handled.

Your process should remain consistent when staff change. A written routine, named reporting locations, standardized units, and retained count records make periods comparable. The hotel bar SOP provides related operating guidance.

Inventory review cycle: record movements, count stock, match sales and recipes, review costs and variance, and improve the process
Record movements → Count inventory → Match sales and recipes → Review costs and variance → Improve the process. Repeat using consistent reporting periods.

Record Receiving, Returns, and Transfers

Receiving records establish what stock entered your operation and at what cost. Compare the delivery with its invoice and order, noting substitutions, damage, shortages, and bottle-size differences before accepting the record as complete.

Capture product, date, quantity, unit, location, supplier, and invoice reference. Record supplier returns and credits separately so an adjustment is not deducted twice. Distinguish delivery dates from accounting entry dates when reconciling period boundaries.

Transfer records need sending and receiving locations, quantity, product, date, and confirmation. A case moved from storage to a service bar is not a sale. If only one side records that movement, both outlet reports can become misleading.

Standardize Units and Partial-Bottle Measurements

Standardized units make inventory quantities comparable across receiving, recipes, and counts. Keep bottle sizes distinct and convert cases or other purchase units into the units your calculations use.

For open bottles, document the measurement method and apply it consistently. A bottle-equivalent value must refer to its stated capacity; half of a 750 mL bottle is different from half of a 1 L bottle.

Train counters with the same products and counting sequence. Review unexplained changes in partial-bottle values before treating them as depletion. Your inventory method should produce repeatable observations rather than depend on each person's interpretation.

Align Count Boundaries With Sales Periods

Count boundaries define when the opening stock period ends and the next one begins. Match sales, receipts, transfers, and adjustments to those same boundaries.

A count taken before opening can provide a clear closing boundary for the prior operating period. If service continues during a count, document intervening sales and stock movements or use a procedure that accounts for them.

Record the count time, areas covered, and reviewer. Retain the original snapshot before correcting an error so you can understand what changed. A revised count should improve the record, not erase the evidence of the original discrepancy.

Reconcile Stock With Sales and Recorded Usage

Reconciliation compares inventory-derived usage with recipe expectations and documented non-sale use. It requires more than comparing purchase invoices directly with sales revenue.

Calculate quantity used from opening stock plus receipts and transfers in, minus transfers out, supplier returns, and closing stock. Convert quantities to a consistent cost basis when preparing financial comparisons.

Then reconcile recorded sales, approved complimentary servings, waste, and other documented use. Product-level usage reports help organize this review. Keep unresolved discrepancies separate from legitimate use rather than assigning a cause before the records support one.

Calculate Liquor Cost and Gross Margin

Liquor cost percentage measures consumption cost as a share of matching net liquor sales. Use inventory values at cost and exclude sales taxes and tips consistently with your accounting policy.

Usage cost = Opening inventory + Purchases + Transfers in − Transfers out − Supplier returns − Closing inventory.

Liquor cost percentage = Usage cost ÷ Matching net liquor sales × 100. If purchases are already net of returns or credits, do not deduct those adjustments again. If sales are zero, the percentage is undefined.

Use a Worked Liquor Cost Example

This hypothetical weekly example begins with $8,000 in stock. Purchases are $4,500, transfers in are $300, transfers out are $200, supplier returns are $150, and closing inventory is $7,800.

Usage cost is $8,000 + $4,500 + $300 − $200 − $150 − $7,800 = $4,650. With matching net sales of $22,000, liquor cost is $4,650 ÷ $22,000 × 100 = 21.14%.

These figures illustrate the method, not a recommended target. The companion article How to Calculate Liquor Cost in 5 Simple Steps (2026) develops the calculation into a detailed workflow.

Keep Gross Margin Separate From Net Profit

Gross margin describes the sales remaining after product cost, before other operating expenses. For the hypothetical example, gross profit is $22,000 minus $4,650, or $17,350; gross margin is approximately 78.86%.

Net profit also reflects labor, occupancy, utilities, and other expenses. A beverage category can produce a favorable gross margin while the business remains unprofitable. Evaluate the cost ratio alongside sales volume and operating costs.

Cheryl Stanley, Senior Lecturer at Cornell's Nolan School of Hotel Administration, addresses pricing and controls in her beverage program course. Those management decisions belong in the same financial review.

Maintain a Consistent Inventory Valuation Policy

A consistent valuation policy makes opening stock, receipts, closing stock, and recipe costs comparable. Agree the policy with your accountant and document how changing supplier costs are handled.

Do not silently replace every historical cost with the latest invoice price. A valuation change can alter reported usage without changing the physical quantity consumed. Separate genuine supplier-cost changes from quantity discrepancies during your review.

Keep a record of adjustments and their reasons. If you change a valuation method, explain the effect before comparing the new ratio with prior periods. An apparent improvement may otherwise reflect accounting treatment rather than operational progress.

Set a Liquor Cost Target for Your Bar

A useful liquor cost target comes from your recipe quantities, ingredient costs, net selling prices, and revenue mix. There is no universal percentage that proves every bar is operating well.

Cost each recipe using the quantities you intend to serve. Divide ingredient cost by its matching selling price to calculate the expected ratio. Maintain the same ingredient scope in actual and theoretical calculations.

For a hypothetical drink with $2.80 of ingredients and a $14 net price, theoretical cost is 20%. This is an illustrative recipe result, not a benchmark for an entire beverage program.

Weight Category Targets by Revenue Share

A revenue-weighted target multiplies each category's theoretical cost ratio by its share of sales revenue and adds the results. Weighting by drink counts instead can distort the blend when prices differ.

In a hypothetical program, spirits produce 50% of revenue at an 18% target, beer produces 25% at 24%, and wine produces 25% at 32%. The blended target is 0.50 × 18% + 0.25 × 24% + 0.25 × 32% = 23%.

These category ratios are examples, not recommendations. The companion article What Is a Good Liquor Cost Percentage for Your Bar? explains how to interpret your own target and actual results.

Review Pricing, Costs, and Sales Mix Together

Changes in purchasing costs, selling prices, and sales mix can alter your cost percentage without indicating unauthorized usage. Recalculate your baseline when those inputs change materially.

A shift toward a higher-cost category raises the blended target even when every recipe is followed. Review category results before changing portions or attributing the increase to staff performance.

Separate price effects from quantity effects whenever possible. Maintain guest-quality standards while reviewing the financial result. A lower percentage achieved through under-portions does not establish a healthier operation or a more dependable guest experience.

Organize a Bar Inventory Spreadsheet

A bar inventory spreadsheet should connect product identity, quantities, units, locations, and costs. Use dated count snapshots and separate movement logs so closing stock does not have to explain every transaction by itself.

Core fields include SKU, product name, category, bottle size, counting unit, location, opening quantity, closing quantity, and unit cost. Receiving and transfer records provide the changes between those snapshots.

Keep wine inventory distinct where serving formats and storage locations differ. The companion article Bar Inventory Spreadsheet: Fields, Formulas, and Examples provides a worked worksheet.

Protect Formulas and Retain Movement Records

Protected formulas and retained movement records reduce accidental changes that can distort your worksheet. Limit edits to approved input cells and use consistent product and location names.

Maintain receiving, returns, transfers, and documented waste separately. A waste record explains consumption without a sale, but it should not be removed from actual physical usage when calculating total consumption cost.

Archive each period before starting the next. If an error is corrected, retain the reason and reviewer. This record makes repeated issues visible and helps you distinguish a spreadsheet error from a purchasing or portion-standard problem.

Avoid Mixed Units and Percentage-Formatting Errors

Mixed units and incorrect percentage formatting can create false cost results even when the physical count is accurate. Validate the unit attached to each quantity before using it in a formula.

Convert a case receipt to bottles when bottles are your counting unit. Track different capacities separately. For beer and dry goods, define keg, package, and ingredient units explicitly.

In a spreadsheet, a ratio of 0.2314 becomes 23.14% when percentage formatting is applied. Do not multiply by 100 and then apply percentage formatting again, or the displayed result will be inflated.

Compare Actual and Theoretical Beverage Cost

Actual beverage cost measures inventory consumed; theoretical beverage cost estimates recipe-based consumption for recorded sales. Their difference identifies a discrepancy that needs reconciliation, not a proven cause of loss.

Theoretical cost = Sum of recorded item sales × Standard recipe cost per item. Match dates, locations, ingredient scope, and cost basis before comparing it with inventory-derived actual cost.

Dollar variance = Actual cost − Theoretical cost. Document whether your theoretical measure covers sales alone or also includes approved non-sale usage. Changing that definition changes what remains unexplained.

Interpret Dollar Gaps and Percentage-Point Differences

Dollar variance states the cost difference; a percentage-point gap compares the two ratios using matching sales revenue. Do not describe a percentage-point change as a relative percentage increase.

In a hypothetical period with $20,000 in sales, theoretical cost of $4,000 is 20%. Actual cost of $4,700 is 23.5%. The gap is $700, or 3.5 percentage points.

Reconcile documented non-sale use and record errors before interpreting the remaining difference. The companion article Actual vs. Theoretical Beverage Cost: Explain the Gap develops this comparison into an investigation process.

Review Negative Variance and Category Offsets

Negative variance means actual cost is below the theoretical expectation, but it still needs review. Possible explanations include under-portions, overstated recipes, omitted purchases, or count errors.

Do not reward a low blended result without checking its components. Positive variance in one product can be offset by negative variance elsewhere, concealing both issues in a property-wide total.

Compare quantities as well as values when supplier costs change. A consistent variance review should distinguish pricing, measurement, mapping, and operational causes rather than treat every difference as missing product.

Improve Purchasing and Stock Availability

Purchasing decisions should use current counts, recent usage, delivery lead times, and expected service demand. Stock availability and cash tied up in inventory both belong in the decision.

Ordering too little can cause substitutions and missed sales. Ordering too much ties up cash and may expose perishable or opened products to waste. Evaluate an extra case against likely use rather than a discount alone.

Consider approved events, reservations, seasonal demand, and supplier delivery schedules. Historical usage informs the order, but it should not be treated as a complete forecast when operating conditions have changed.

Distinguish Par Levels From Reorder Points

A par level is the target quantity you order up to; a reorder point is the stock level that triggers an order. Define both consistently in your operation.

A basic reorder point equals expected demand during lead time plus a safety buffer. In a hypothetical example, usage of two bottles daily, three days of lead time, and four safety-stock bottles produce a ten-bottle reorder point.

For ordering, consider usable stock, confirmed stock already on order, and scheduled requirements. Review the buffer when deliveries or demand become less predictable instead of increasing every product's par indiscriminately.

Investigate Discrepancies Before Assigning Blame

Investigate the records and operating process before attributing a discrepancy to intentional loss. A variance report narrows what needs examination; it does not establish individual responsibility.

Check physical coverage, receiving, transfers, POS mapping, recipes, and documented non-sale use in a consistent sequence. Retain the evidence and correction applied so the next review can confirm whether the issue recurs.

A repeatable beverage audit gives staff a clear process. Share verified findings and expectations, rather than starting a discussion with an accusation based on an aggregate ratio.

Check Counts, Receiving, and Transfers First

Count and movement checks establish whether your actual-usage inputs are reliable. Recount affected items where practical, verify all storage areas, and compare receipts with supplier records.

Check for duplicate invoices, unrecorded credits, unit errors, and deliveries entered in the wrong period. A missing receipt can understate consumption; a duplicate can overstate it. Different errors do not all move variance in the same direction.

Confirm both sides of a transfer and its reporting scope. At outlet level, undocumented movement can appear as a shortage in one location and surplus in another without changing total property stock.

Check Recipes, POS Mapping, and Non-Sale Use

Recipe and sales-mapping checks establish whether your theoretical expectation matches the drinks recorded. Review substitutions, recipe changes, item buttons, and serving quantities for affected products.

Reconcile approved complimentary servings, breakage, spills, returned drinks, and tastings. These explain non-sale consumption when recorded accurately. Keep them in total actual usage, then account for them when calculating the residual unexplained gap.

Review persistent patterns only after correcting the inputs. Escalate concerns through your documented management procedures and applicable policies. An item-level discrepancy is evidence to examine, not permission to assume who caused it.

How Scannabar Supports Inventory and Cost Control

Scannabar supports inventory measurement, stock tracking, and usage reporting for hospitality operations. Those capabilities help connect the physical count with the records used in a cost review.

Scannabar's liquor inventory system provides barcode-enabled measurement and reporting by product and outlet. Its POS reconciliation supports comparison of observed usage with recorded sales.

Use the reports alongside documented receiving, transfers, and recipes. A system can organize inputs and identify discrepancies, but interpreting a gap still requires operational records and a fair investigation.

Build Accountability Around Evidence

Evidence-based accountability makes responsibilities and records visible without treating inventory control as a presumption of misconduct. Define who receives, counts, reviews, and approves adjustments.

Scannabar's inventory controls support product and location visibility. Use that visibility to focus training and reviews on the process that needs improvement.

Let staff explain legitimate stock movements and document the outcome. Close each review with a specific action, owner, and follow-up date. The next period should show whether the correction improved the record or whether further investigation is needed.

Build a Repeatable Cost-Control Routine

A repeatable routine brings count preparation, physical observations, reconciliation, and purchasing review into one scheduled process. Choose a cadence that fits your service volume, risk, and available staff.

More frequent reviews shorten the period you need to investigate, but accuracy matters as much as frequency. A rushed count with unmatched boundaries can create more confusion than a carefully documented one.

Start with a clear operating standard and improve it as recurring exceptions become visible. Each review should leave a retained snapshot, explained adjustments, and named actions rather than only a new percentage.

Use a Count-Period Checklist

A count-period checklist makes the review sequence visible and assigns the evidence needed at each stage. Adapt this sequence to your locations and accounting policy.

  • Before counting: Confirm receiving, transfers, returns, and sales boundaries; prepare the product and location list.
  • During counting: Cover every location, use consistent units, record partial quantities, and document exceptions.
  • After counting: Calculate usage, reconcile sales and non-sale use, and flag unexplained item-level differences.
  • During management review: Check costs and revenue mix, agree corrective actions, and update purchasing requirements.
  • Before the next cycle: Confirm actions were completed and retain prior records for comparison.

A checklist should reflect your actual operating procedure. Review omissions and recurring corrections so the process improves rather than reproduces the same exceptions each period.

Build a Connected Inventory and Cost-Control System

Connected inventory control turns counts and movement records into decisions you can explain. Start with a defined scope, reliable units, and matched reporting boundaries.

Then calculate consumption cost, establish recipe-based targets, and investigate variance with evidence. Use the companion articles for deeper calculations and spreadsheet design as each resource becomes available.

Your next step is a documented routine with clear ownership. Consistent reviews support better purchasing and fairer operational decisions while keeping gross margin, net profit, and unexplained usage distinct.

FAQs About Liquor Inventory and Cost Control

Does a high liquor cost percentage prove theft?

No. High cost can reflect pricing, sales mix, supplier changes, record errors, waste, or unauthorized usage. Scannabar's product-level reports help narrow the review, but evidence from counts, movements, recipes, and approved non-sale use is necessary before attributing a discrepancy to anyone.

How often should you count liquor inventory?

Choose a count frequency that fits your volume, risk, and ability to maintain reliable records. Scannabar's counting workflow supports regular reviews. Shorter periods can narrow investigations, but matched boundaries and consistent measurements remain necessary at any cadence.

Can inventory software replace physical observations?

No. Reliable inventory needs trustworthy observations and documented stock movements. Scannabar supports barcode-enabled measurement and usage reporting, but incomplete receiving or transfer records can still distort the result. Use software with a defined operating routine and retained review evidence.

Is there one correct liquor cost target?

No. Your target depends on recipes, ingredient costs, prices, and revenue mix. A recipe-based target provides a defensible starting point. Compare actual consumption with that expectation and investigate changes before assuming a published average is appropriate for your operation.

Should waste be excluded from actual usage cost?

No. Waste consumes product and remains part of inventory-derived usage cost. Document it separately so you can explain the gap between physical consumption and sales-based theoretical usage. Deduct documented non-sale use when analyzing residual unexplained variance, not when measuring total consumption.

Topics: managing liquor inventory cost, Liquor cost, alcohol cost, Reducing Liquor Costs, controling costs, managing liquor costs

Loss Prevention: The Bar Manager's Key to Quick Profit Growth

Posted by Nick Kaoukis on Thu, Aug, 16, 2012 @ 13:08 PM

How Keeping Close Tabs On Your Liquor Supply Can Both Cut Costs & Generate Revenue

Inventory ControlIndustry studies have consistently shown that a full 25% to 30% of a bar's liquor inventory never converts into registered sales. That is the equivalent of about six to eight 1.25 oz portions per bottle (which should yield at least 25 portions.) This loss of liquor volume--due to unauthorized comps, over-pouring, spillage or theft--should be of great concern to any bar manager. 

While losing 25% of a $25 bottle may not seem like a very serious problem--an unavoidable cost of doing business--the true cost is much greater than that $6 or $7 per bottle. The question you need to ask yourself is: Where is this lost liquor going? And how is it affecting sales? For instance, if your bartender is not pouring 1.25 oz portions, but is instead pouring 2 oz portions (say, perhaps, to curry favor with clients and receive a bigger tip), you're not just losing liquor volume, you're also losing potential sales. Where the customer may have been disposed to buy three drinks (3.75 ounces), he may now be content to buy just two 2-ounce drinks. Your bartender's actions, in this case, haven't merely cost you a dollar's worth of liquor, they may well have cost you $6-$8 in lost sales revenue (depending on how you price your drinks). And that's just for one customer buying two drinks. How often is this occurring? What if your bartender also happens to be giving away free drinks without your knowledge or authorization? The point is: "shrinkage" does not only affect supply costs, it can also affect revenues in a big way. 

That's why loss prevention is so important. The profitability of your business depends on whole bunch of variables--the location of your establishment, the overall economy, ever-changing customer tastes.... Achieving profit growth can be difficult and can rarely be accomplished overnight. Increasing the price of your drinks is risky, and can prove more harmful than helpful as far as your bottom line is concerned. And growing your clientele usually takes time. The best way to increase profits in the short-term, therefore, is not to try to fiddle with pricing or to increase your client base. (Of course, this is something you should always be doing. But it is not easy to do in the short-term.) The quickest way to increase revenue is to make the most of the clients you're already serving. And one way to do this is to improve operations by getting tighter grip on your inventory. Loss of liquor supply at double-digit levels is not an "unavoidable cost of doing business". It is "bad business". And it is entirely avoidable. Put simply, loss prevention can pay big dividends. What's more, it can be achieved quite quickly through the implementation of a quality liquor inventory control system.

Topics: liquor inventory, Bar inventory, bar inventory levels, bar efficiency, bar profitability, Bar Management, Liquor cost, Liquor Inventory savings, alcohol cost, Increasing Profits, Reducing Liquor Costs, bar control, inventory control, managing liquor costs

Managing Liquor Costs to Achieve Maximum Profitability

Posted by Nick Kaoukis on Thu, Jul, 26, 2012 @ 09:07 AM
By Elizabeth Godsmark
Atlantic Publishing
 

The Basic Mathematics of Profitability

Liquor Cost ControlA typical beverage operation generates a constant stream of data and information, endless columns of figures and daily records. But you'd be surprised how few managers actually do anything with these figures, let alone fully grasp their implications. So how can you tell if you're operating profitably? The answer is you can't, unless, of course, you get to grips with some basic mathematics. For a start, you'll need to know how to perform a few simple calculations, such as working out an item's cost percentage. You don't need to be a mathe­matician to figure the following straightforward formulas:

  • Cost per ounce. This is the basic unit cost of a drink. For example, to calculate the cost per ounce of a liter bottle, divide the wholesale cost of the bottle by 33.8 ounces, or in the case of a 750ml bottle, by 25.4 ounces. The figure you arrive at is the cost per ounce.
  • Cost per portion. To be able to price a certain drink, you must first calculate the base cost of the serving. Use the cost per ounce to work out the cost per portion. For example, if the cost per ounce is $0.60 and the recipe requires 1.5 ounces, then the portion cost is $0.90.
  • Cost percentage. Master this formula. You cannot function without it! To calculate the cost percentage of an item, divide the product's cost (or portion's cost) by its sale price and then multiply by 100. This simple calculation gives you the cost percentage. Profitability hangs on this key calculation. This calculation is the most frequently used formula in the beverage industry. It indicates the profit margin of any drink and represents the difference between the cost of the item and the price for which it is sold. If cost percentage increases, profit margins decrease..

Measuring Bottle Yield

You know the theory: to obtain the cost per ounce, you must divide the cost of the bottle by the number of ounces in the bottle. Fine, so far. But sometimes, in practice, the final sales volumes and profits can seem disappointing. You're confused because you have done everything by the book, and now, somehow, the figures don't quite add up. Get wise.

  • Consider evaporation and spillage. When calculating a bottle's cost per ounce, the secret is to deduct an ounce or two up front, before dividing, to allow for evaporation or spillage. Although this will slightly increase the cost per ounce, it will also give you a more realistic starting point.
  • Calculation errors. Slight variations can easily creep into a calculation involving both liters and ounces. For example, assume a highball contains 1-1/2 ounces of spirit (or 45ml): using ounces, a liter bottle yields 22.54 measures, whereas, using milliliters, the bottle gives 22.22 measures. Tip: "round down" in the interests of reality.
  • Maximize potential yield. You know that a bottle of liquor yields so many measures at a certain cost. However, you also know that sloppy pouring methods can wipe out potential profits. The best way to overcome this problem is to standardize portion serving as much as possible. You've paid for the liquor and want maximum returns.
  • Buy big. High-turnover liquor, wines and spirits should always be purchased in larger bottles for better yield per measure.

Gross Profits: The Lowdown

There is no better indicator of a business's success than its gross profit figure. By definition, gross profit is the cash difference between an item or portion cost and its sales price. All attempts to reduce costs should focus on this gross profit figure. Get to grips with how to figure out some important calculations related to gross profits.

  • Gross profit. To calculate a drink's gross profit, simply subtract its portion cost from its sale price.
  • Gross profit margin. This figure represents the percentage amount of profit made by the sale. Divide the amount of profit by the sales price and then multiply by 100. The result is the gross profit margin.
  • Sales percentage profits. To calculate the selling price (based on the required gross profit margin), divide the portion cost by the gross profit margin percentage "reciprocal," i.e., the figure you get from subtracting the target gross margin from 100.
  • Cost multiplier. This calculation is often used in the beverage industry to figure out the target selling price for a drink based on its portion cost. Divide the cost percentage you require by 100 and then multiply the result by the portion cost of the product.
  • Mixed-drink prime ingredient costing. A calculation used to determine the target sales price for a mixed drink that has only one main ingredient, such as gin and tonic or scotch on the rocks. All you have to do is divide the drink's portion cost by the target cost percentage.

This article is an excerpt from the Food Service Professional Guide to Controlling Liquor Wine & Beverage Costs, authored by Elizabeth Godsmark, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: liquor inventory, Bar inventory, bar efficiency, bar profitability, NightClub Management, managing liquor inventory cost, Bar Management, alcohol cost, bar control, cost control, inventory control, managing liquor costs

Safeguard Bar Profits by Identifying and Preventing Bookkeeper Theft

Posted by John Cammalleri on Tue, Oct, 11, 2011 @ 09:10 AM
By Elizabeth Godsmark
Atlantic Publishing
 

accountingAccounting (bookkeeping) theft is a major concern within the beverage industry. From falsifying daily inventory records to complicated auditing abuse, this area of theft is often the most difficult to detect. Sometimes, it is the managers themselves who are behind the scams. Owners need to be aware of the following possibilities:

  • Sales records - falsifying daily sales records and stealing the difference between recorded and actual cash received.
  • Inflating overtime - adding overtime or extra hours to payroll records in order to increase wages.
  • Discounts - recording higher-than-actual discounts when reimbursement checks from credit card companies are deposited.
  • Forging signatures - making checks payable to oneself, then forging signatures or using signed blank checks, then destroying paid checks returned from the bank.
  • Falsifying bank statement reconciliations - overrecording deposits that have not been recorded, underrecording outstanding checks or even deliberately miscalculating reconciliation worksheets with the intention of covering cash shortages.
  • Overpaying suppliers' invoices - then converting the suppliers' refund check for personal use.
  • Resubmitting invoices - duplicating requests for payment and splitting the difference with dishonest suppliers.
  • Dummy companies - setting up "dummy" companies and using them to submit invoices for payment.
  • "Padding" the payroll - issuing checks for fictitious members of staff or employees who no longer work for the company.

 

This article is an excerpt from the Food Service Professional Guide to Controlling Liquor Wine & Beverage Costs, authored by Elizabeth Godsmark, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: inventory managers, Bar inventory, liquor purchasing, Bar Management, alcohol cost, inventory control

Drink Selection: Optimizing Your Liquor Inventory, Part 4 of 4: Trim Liquor Costs

Posted by Nick Kaoukis on Mon, Sep, 19, 2011 @ 10:09 AM
By Elizabeth Godsmark
Atlantic PublishingLiquor costs
 

Part 4 of 4: Trim Liquor Costs

Liquor prices don't vary a great deal from one wholesaler to another. Packaging and size also tend to be fairly consistent. So, what can you do about reducing liquor costs in your operation? The answer is quite a lot! It's a misconception in the liquor trade that your options are limited when it comes to selling liquor. Consider the following opportunities:

  • Bulk buys. Purchase staple liquors, such as whiskey, gin, vodka, brandy, rum and other popular spirits (e.g., fruit brandies) in bulk. They have a long shelf life and you know you can sell them within a reasonable period of time.
  • Trends. Stay ahead of consumption trends. Respond quickly. For example, the current trend in the United States is toward "light" spirits such as 80-and 86-proof whiskies, instead of 100-proof (50 percent alcohol) bonded whiskies. Wholesalers, too, are keen to promote these alternatives.
  • Distilled spirits. Their shelf life is exceptionally long. Buy distilled whenever possible, and minimize wastage.
  • Well liquors. Which well liquors you choose can really make a difference in reducing costs. But don't buy at any price and compromise on quality.Your reputation is at stake. Customers often judge an establishment by the quality of its well liquor.
  • Call liquors. Increase margins on call liquors (brand names). Guests who ask for Gordon's gin or Jack Daniel's whiskey, for example, are loyal to the brand and will probably not question the price.

 

This article is an excerpt from the Food Service Professional Guide to Controlling Liquor Wine & Beverage Costs, authored by Elizabeth Godsmark, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: Hotel Inventory, Liquor Inventory savings, alcohol cost

Making the Most of Your Liquor: Extracting an Extra Ounce of Profit

Posted by Nick Kaoukis on Mon, Jul, 18, 2011 @ 11:07 AM
By Chris Parry
Atlantic Publishing
 

Upsizing is EssentialSaving on every ounce of alcohol

When you go to the movies, quite often you can buy a double-sized popcorn for only $0.75 more than the $3.50 regular size. This would seem to be an astonishing bonus for the customer, so why does the cinema operator push this "up-sizing" so hard? Quite simply, because they're selling about $0.04 worth of popcorn for that extra $0.75. That second portion might not bring as large a profit margin as the first, but it's still profit. Your drinks run the same way - if you can get another buck out of a customer selling a drink that costs you $0.45 to prepare, it's worth doing.

  • Consider the cost per ounce of your well spirits. Let's assume you're using El Cheapo brand tequila at a base cost of $7.54 a liter. That would mean that an ounce of that spirit is costing your establishment $0.22, while a more-expensive brand of tequila, let's say Cuervo for the sake of this example, might come at a base cost of $14 per liter, or $0.41 per shot. Common thinking might lead you to say that by using the cheaper tequila you're saving yourself $0.19 on every drink sold. But, if you consider the alternative of up-selling the more expensive spirit for an extra $0.80 or so, you're actually making an extra $0.61 profit on every up-sized drink.

  • Offer your customers a discount to spend more than they planned. This works in other areas, too. Turning a single into a double for an additional dollar, or selling half-price burgers with every shot of a specific brand of spirit, brings you more money per order, while bringing your customers added value. Your profit margin might not be as high, but you'll be extracting more money from your customers than they might otherwise have spent - a definite win-win.

  • Up-selling. Most bar customers will bring out more money than they initially want to spend -just in case - especially those that don't have easy access to it through ATM machines and credit cards, so it's imperative that your staff don't let those customers walk out the door having spent less than they planned. Incentives for up-selling are commonplace in the theater and fast-food industries, so why not offer your staff an incentive to up-sell and watch your better staff earn a few extra dollars while earning you hundreds?

  • Incentives. For example, if a member of your staff engages someone in conversation and discovers they're looking for somewhere to hold a private function, birthday party, girls' night out - any large gathering of people - there's certainly no harm in making it worth their while to bring that prospective client to you. Twenty dollars here, $50 there - even a percentage of the bar take - if you offer the incentives, you'll be surprised how far people will go to bring you new business.

 

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: NightClub Management, bar business, Bar drinks, Bar Management, Liquor cost, alcohol cost

Pricing Your Drinks: The Need for a Structured Approach

Posted by Nick Kaoukis on Wed, Jul, 13, 2011 @ 11:07 AM
pricing drinksBy Chris Parry
Atlantic Publishing
 

Structuring a Price List

 

Guesswork just won't do in today's corporate world. Figuring that if your scotch costs you $14 a bottle you can sell a shot for $3, is just a little hit-and-miss when you take in all the other potential costs, like rent, insurance and wages, that your establishment has to cover over the course of a month. It's possible you might be able to charge less than $3, but it's also possible you should be charging way more. Take these factors into account when making your next price list adjustment:

  • Market positioning. Take a look around at what your competitors are charging. Figure out if you need to undercut them or match their level. Does your establishment give added value enough to increase your prices and still draw a good crowd? Are you a level above them in terms of services and product? Are you evenly matched? Are you looking for a more "low rent" crowd? Price accordingly.
  • The competition. They're not always right, but if they've been around a while, your direct competitors probably have a good gauge of what your local customers are prepared to pay for a drink. Take the time to look around and take particular note of any specials they offer on certain nights.
  • Customer demographics. Are your patrons blue-collar workers? Are they white-collar? Do they have families to get home to or are they likely to stay all night and spend every penny? Are they young adults or senior citizens? These all impact what you can charge without losing clientele, and you should have the information already from your market research.
  • Embrace simplicity. It's far better for your customers and staff to have to deal with a simple pricing structure as opposed to forcing them to break their brains over an intricate maze of differently priced products. Set across- the-board levels of prices; for example, well spirits might cost $3, middle-shelf $3.50 and top-shelf $4. Of course there's always going to be the occasional variation, but for the most part, a three-tiered system gives you flexibility in pricing without your staff continually needing to check a price list or hand out handfuls of change.
  • Include tax in your pricing. There's nothing worse than getting $0.84 change from a five- dollar bill on every drink you buy and getting home with a pocket full of silver and copper. If you're going to set your prices at a round level, include the tax in that price so you can use price levels to your advantage. If your alcohol tax rate is 10 percent, the non-tax price for a shot that costs your patrons $3.50 would be $3.18 ($3.18 plus tax of $0.32 equals $3.49). Let your accountant do the math, not your bar staff. Sales tax is a complicated matter that varies dramatically from state to state. Prior to estab­lishing the net price inclusive of tax, discuss the issue with your accountant and state Department of Revenue. Don't find out later in a five-year audit that you've been calculating the tax incorrectly.

 

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: bar business, Bar drinks, Bar Management, Liquor cost, alcohol cost, drink recipe

The Bottom Line: Reducing Costs & Increasing Profits, Part 2 of 2: Protecting Your Profits

Posted by Nick Kaoukis on Mon, Jul, 11, 2011 @ 11:07 AM
By Chris Parry
Atlantic Publishing
 

Part 2 of 2: Protecting Your ProfitsIncrease Liquor profits

 
Your profit margin, like that of any business, is fragile at best. You can sit down with a calculator and try to calculate the exact percentage you'd like to see on each drink. But in practice, a little splash too much here and there can see you falling perilously close to a loss. Follow these rules and you'll be that much more likely to see your bottom line behind the bar match that of your balance sheet estimations.
  • Watch what your staff pours. Regularly measure what they consider an ounce. If just one bartender overpours 40 shots a night by 25 percent, you've given away ten drinks for nothing. This kind of waste can get very expensive, especially if you have a large bar staff and they're all pouring more than 40 drinks per night.
  • Have your staff keep all the liquor in the glass. Many staff members get lazy as the night wears on, and inevitably they'll start taking shortcuts. One shortcut many take is to line up three or four glasses and pour one after the other in a straight line without raising the head of the bottle. While this may save them a second or two, it also pours a lot of your product directly onto the bar surface, not to mention down the sides of the glasses that your customers are about to put in their hands. It also means your customers are far less likely to get what they've paid for. Don't let it happen.
  • There are alternatives to free-pouring. While free-pouring certainly is more stylish and perhaps faster than measured pouring, it is also definitely far from accurate. As bar staff generally tend to err on the side of caution, they usually pour too much rather than too little. Control-pour spouts, such as Posi-Pour spouts, are a little more expensive than the usual free-pour, but they give a far more accurate pour without the need for clunky overhead systems or sophisticated electronics - and at much the same speed as free-pourers. 
  • Liquor control system. If you really want to keep an eye on your outgoings, a liquor inventory control system may be your answer. The price of setting these systems up, and maintaining them, can be significant. Then again, you get what you pay for. 
 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: Bar inventory, managing liquor inventory cost, bar business, profit, Bar Management, alcohol cost, bar control, controling costs

The Bottom Line: Reducing Costs & Increasing Profits, Part 1 of 2: The Profits

Posted by Nick Kaoukis on Wed, Jul, 06, 2011 @ 09:07 AM
Cutting liquor costsBy Chris Parry
Atlantic Publishing
 

Part 1 of 2: The Profits

 
What does each drink cost you?
Without profits, you're out of business, but so many managers see profits as what the owners worry about. Your job is as much to grow profits as to sustain them, so consider putting a little elbow grease into the growth of your establishment by learning about the nickel and dime stuff. A good bar operator needs to wear a number of hats, but the four most important are that of promoter, psychologist, host and accountant. This isn't to say that you need to be of professional standard in all four areas, but you do need a working knowledge of each area, so that you can fine-tune those aspects of your business. On the accounting side of things, you need to be able to assess what every piece of your business costs. Also, as your spirits and liqueurs are a very large segment of your inventory, you should learn exactly how much each and every drink you sell actually costs you. Follow these exercises and you'll be able to assess exactly which drinks bring you the highest profit margin and which drinks could use a price increase.
  • Cost per ounce. There is 33.8 ounces in a liter, so if you're paying $15 a liter for a certain spirit, simply dividing that amount by 33.8 will bring you the beverage's ounce cost (in this case, $0.44). If your bottle size is 750ml, then divide the bottle cost by 25.35 to get the ounce cost. Likewise, dividing a 500ml bottle by 16.9 will give you that product's ounce cost.
  • Total beverage cost. When calculating what it costs you to provide a mixed drink to a customer, simply figure out the ounce cost of each item in the drink. A half-shot means adding half the ounce cost of that shot, whereas a double shot would mean doubling the ounce cost. Make sure to include every aspect of the drink, such as mixers, dashes of cordial and garnishes. The total of each of these ounce costs will be your "beverage cost" for that drink.
  • Cost percentage.  When you're investing in inventory, you want to know that you're getting a good return on your money and the best way to figure out your percentage return is to estimate your cost percentage for each drink you sell. Simply divide your ounce cost (or bottle cost) by the sale price you've set for that item and then multiply that number by 100. The total will tell you exactly what percentage of the final drink price you are spending on the purchase of its raw contents. The lower the number, the more profit you're making.
  • Gross profit margin. To figure out each item's gross profit, simply deduct the cost price from the sale price. To figure out your gross profit margin, take the gross profit, divide it by the sales price and multiply it by 100. The figure remaining is your gross profit margin. You may well find it varies greatly from beverage to beverage. This will tell you which items have a high enough profit margin to push on your customers and which items are just making up the numbers.

 

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: bar business, alcohol cost, Increasing Profits, Reducing Costs, Reducing Liquor Costs, inventory control