Expert Advice on Hospitality Topics

Unveiling Employee Theft in Bars

Posted by Nick Kaoukis on Tue, Feb, 27, 2024 @ 13:02 PM

Discover the hidden ways employees may be stealing from your bar and how to prevent it.

Understanding the impact of employee theft in barsBar theft

Employee theft in bars can have a significant impact on the business, both financially and reputationally. The stolen items or money can result in immediate losses for the bar, affecting its profitability. Additionally, employee theft can damage the trust and loyalty of customers, leading to a decline in patronage. It is crucial for bar owners to understand the negative consequences of employee theft in order to take appropriate measures to prevent it.

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Common methods of employee theft in bars

There are various common methods that employees may use to steal from bars. One method is skimming, where employees take cash directly from the register before it is recorded. Another method is over-pouring, where bartenders pour excessive amounts of alcohol into drinks and pocket the difference. Employees may also engage in undercharging, where they deliberately charge customers less than the actual price of the items. Additionally, theft of inventory such as liquor bottles or food supplies is another common method of employee theft in bars.

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Signs to look out for in detecting employee theft

There are several signs that bar owners can look out for to detect employee theft. One sign is a discrepancy between the amount of cash recorded in the register and the actual cash on hand. If the numbers don't match up, it could be an indication of theft. Another sign is a sudden increase in inventory shrinkage or missing items. Unexplained changes in employee behavior, such as a reluctance to take time off or a sudden change in personal appearance, can also be red flags. It is important to be vigilant and observant to identify potential signs of employee theft.

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Preventative measures to combat employee theft

To combat employee theft in bars, there are several preventative measures that can be implemented. First and foremost, it is important to have a strong hiring process in place, including thorough background checks and reference checks. Implementing a system of checks and balances, such as having multiple employees involved in cash handling and inventory management, can help deter theft. Regular inventory audits and surprise cash register counts can also help identify any discrepancies. Proper training and clear communication of expectations can also play a crucial role in preventing employee theft.

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Legal implications and consequences of employee theft in bars

Employee theft in bars can have serious legal implications and consequences. Depending on the severity of the theft, employees can face criminal charges and potential jail time. Bar owners may also pursue civil litigation to recover damages caused by the theft. In addition to legal consequences, employee theft can result in termination of employment and damage to the employee's professional reputation. It is important for both bar owners and employees to be aware of the potential legal ramifications of employee theft.

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Topics: bar profitability, managing liquor inventory cost, bar theft, bartenders you can trust, Reducing Liquor Costs, managing liquor costs, liquor inventory system, bar inventory app

Optimizing Liquor Cost: Strategies for Pricing Your Drink Menu

Posted by John Cammalleri on Sat, Feb, 03, 2024 @ 17:02 PM

Discover effective strategies for optimizing your liquor cost and maximizing profits through smart pricing strategies for your drink menu.

Understanding the importance of pricing in the liquor industryDrink menu cost

Pricing plays a crucial role in the success of any business, and the liquor industry is no exception. Setting the right price for your drinks can significantly impact your profitability and overall success. It is essential to understand the importance of pricing and how it can affect your bottom line.

When it comes to pricing your drink menu, there are several factors you need to consider. These include the cost of the liquor, overhead expenses, competition, and customer demand. By carefully analyzing these factors, you can determine the optimal pricing strategy for your drinks.

Additionally, pricing can also influence customer perception and behavior. A well-priced drink menu can attract more customers and encourage them to spend more, ultimately leading to increased revenue. On the other hand, poorly priced drinks can drive customers away and negatively impact your business. Therefore, understanding the importance of pricing in the liquor industry is crucial for your success.

Analyzing your costs to determine optimal pricing

Before you can set the right price for your drinks, it is essential to analyze your costs. This involves calculating the liquor cost, which is the cost of the alcohol used in each drink. By understanding your liquor cost, you can determine how much you need to sell each drink to cover your expenses and make a profit.

To calculate liquor cost, you need to consider the price you pay for each bottle of liquor, the volume of alcohol used in each drink, and any other ingredients or garnishes. By accurately tracking these costs, you can determine the optimal pricing for your drinks.

In addition to liquor cost, you should also consider other expenses such as overhead costs, including rent, utilities, and employee salaries. These costs should be factored into your pricing strategy to ensure you are covering all your expenses and making a profit.

Analyzing your costs is a crucial step in determining the optimal pricing for your drink menu. By understanding your expenses and accurately calculating your liquor cost, you can set the right price that balances profitability and customer value.

Exploring pricing strategies for different types of drinks

Different types of drinks require different pricing strategies. It is important to consider the cost of ingredients, complexity of preparation, and customer demand when pricing each drink category on your menu.

For example, high-end spirits and specialty cocktails often have higher liquor costs and require more time and skill to prepare. These drinks can be priced at a premium to reflect their quality and exclusivity. On the other hand, well drinks, which typically use lower-cost liquors, can be priced more affordably to attract price-conscious customers.

When pricing your drink menu, it is also important to consider the perceived value of each drink. Customers are often willing to pay more for drinks that are presented in an appealing way or have unique features. By strategically pricing drinks with higher perceived value, you can increase your profitability.

Exploring different pricing strategies for different types of drinks can help you optimize your menu and maximize your profits. By understanding the cost and demand for each drink category, you can set prices that attract customers while ensuring profitability.

Leveraging menu design and psychology to influence purchasing decisions

Menu design and psychology play a significant role in influencing customer purchasing decisions. By strategically designing your drink menu, you can guide customers towards certain choices and increase sales.

One effective strategy is to highlight certain drinks or create sections that draw attention. For example, you can feature signature cocktails or seasonal drinks in a prominent section of your menu. By showcasing these drinks, you can increase their perceived value and encourage customers to try them.

Another strategy is to use pricing techniques such as anchoring and decoy pricing. Anchoring involves placing a high-priced item next to a lower-priced item, making the lower-priced item seem more affordable. Decoy pricing involves offering three options, with the middle option being strategically priced to make the highest-priced option seem like a better value. These techniques can influence customers to choose certain drinks and increase your sales.

By leveraging menu design and psychology, you can influence customer purchasing decisions and increase your profitability. Strategic placement, highlighting certain drinks, and using pricing techniques can all contribute to a successful drink menu.

Monitoring and adjusting your pricing strategy for maximum profitability

Setting the right prices for your drink menu is not a one-time task. It is essential to continuously monitor and adjust your pricing strategy to ensure maximum profitability.

Regularly reviewing your costs, competition, and customer demand can help you identify opportunities for price adjustments. For example, if the cost of a particular liquor increases, you may need to adjust the price of drinks that use that liquor to maintain profitability. Similarly, if you notice a high demand for certain drinks, you can consider increasing their prices to maximize profit.

Customer feedback and sales data can also provide valuable insights into the effectiveness of your pricing strategy. If customers consistently complain about prices or if certain drinks are not selling well, it may be a sign that adjustments are needed.

By monitoring and adjusting your pricing strategy, you can ensure that your drink menu remains profitable and competitive. Regularly analyzing your costs, staying updated on market trends, and listening to customer feedback are all essential for maintaining maximum profitability.

Topics: liquor purchasing, liquor theft, managing liquor inventory cost, Reducing Liquor Costs, cost control, managing liquor costs

Loss Prevention: Don't Let Bartenders Rob You Blind

Posted by Nick Kaoukis on Tue, Sep, 25, 2012 @ 12:09 PM

By Bob Johnson

Part 1 of 2: Do Bartenders Steal?

bartender theftDo bartenders steal?  I've worked with some outstanding bartenders over the years, men and women who are honest, hard-working, team/family-oriented and loyal. I'd like to think all bartenders are like that, but according to some, I'm misguided.

Joe Motzi of Entrepreneur Consultants in New York wrote an article on the subject for Restaurant Hospitality magazine, in which he said: "The theft is incredible! In the past three years we ran across only one bartender who wasn't stealing from his employer. That's out of about 1,000 clients! Only one bartender went by the rules of the house!"

Employee Service Reports in Fort Myers, Florida, a surveillance service to restaurants and lounges since 1950, reports that more than 50 percent of bartenders surveyed are not recording sales. That's a polite word for stealing. After weeding out the undesirable employees, the theft problem goes away - at least until after the new hires are comfortable with taking advantage of management.

A Michigan bar owner I know fired her last nine bartenders for stealing - in just one year. The owner of the Au Main bar in New York City has filed a $5 million lawsuit against 12 former bartenders and his chief financial officer for "working together (collusion) against the house, not recording drink sales and splitting the money amongst them for the past 8 years". The CFO changed the numbers in the books to cover up the missing inventory.

The temptation for a bartender to steal, and the ease of doing it, is scary. Receiving cash each time you sell a drink creates the temptation to keep the money (is anyone watching?). The drink sale is simply not rung up. The money for the drink goes straight into the cash register drawer by hitting "00" (No Sale), or they work out of an open drawer. They keep track of how much they are "over" by using a type of abacus system - 3 match sticks in a nearby empty glass equals $30, or a black sneaker mark on the floor equals $20 (3 black marks and they're up about $60).

The bartender takes the "over" out of the cash register drawer before turning in their money. Selling a cup of coffee or a "virgin" daiquiri (non-alcoholic) increases the temptation for bartenders or servers to take that money, too. Most bars do not inventory non-alcoholic type drinks, and most do not require their bartenders/servers to issue a receipt for each sale.

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While taking from you, there's a good chance they're also cheating your customers. Your bar might feature "tooters", which are 24 shots of liquor served in a one-ounce tube. The bartender is supposed to sell them for a buck apiece, but decides to charge the customer $2 - and pockets $24 at the customer's expense. Of course, the house gets hurt when the customer discovers the scam.

The theft process starts when first hired. The bad bartender usually looks for areas where management is lax. They run little "spot tests" - seeing what will work and what won't. Once it's established what works it's full steam ahead.

Another type is the overt thief - one who steals openly, thinking no one, including the customer, realizes what he or she is doing. Professional spotters describe this type of bartender theft as "wide open". These people fear no one - customer or management.

This is reason enough to use professional surveillance companies, or spotters, routinely. Spotters are hired to watch for, and report, any act of theft by a bartender, waitress, manager, or any employee working on the premises.

However, there can be problems with spotters. Many don't understand a bartender's organization, motion, or actual transactions. Many are also "minimum wage plus expenses" employees of a local security company and have never tended a bar before. The best spotter is one who has bar experience and can detect a discrepancy in another bartender's work routines.

 

Bob Johnson is a nationally recognized Beverage Management consultant who specializes in multi-unit management of nightclubs/bars and bartending. He is a 50 year veteran of the bar business and is known for creating America’s first certification program for bar managers, “CBM” (Certified Bar Manager). Mr. Johnson has taught at Florida International University in Miami, Florida, serving as Professor of Beverage Management.

Mr. Johnson can be contacted at:

Website: BobTheBarGuy.com

Email: bjbarhop@aol.com

Tel: (800) 447-4384

Topics: liquor inventory, inventory managers, Bar inventory, bar inventory levels, bar efficiency, NightClub Management, managing liquor inventory cost, Bar Management, Nightclub Consulting, Loss prevention, bar control, inventory counting, inventory control

Managing Liquor Costs to Achieve Maximum Profitability

Posted by Nick Kaoukis on Thu, Jul, 26, 2012 @ 09:07 AM
By Elizabeth Godsmark
Atlantic Publishing
 

The Basic Mathematics of Profitability

Liquor Cost ControlA typical beverage operation generates a constant stream of data and information, endless columns of figures and daily records. But you'd be surprised how few managers actually do anything with these figures, let alone fully grasp their implications. So how can you tell if you're operating profitably? The answer is you can't, unless, of course, you get to grips with some basic mathematics. For a start, you'll need to know how to perform a few simple calculations, such as working out an item's cost percentage. You don't need to be a mathe­matician to figure the following straightforward formulas:

  • Cost per ounce. This is the basic unit cost of a drink. For example, to calculate the cost per ounce of a liter bottle, divide the wholesale cost of the bottle by 33.8 ounces, or in the case of a 750ml bottle, by 25.4 ounces. The figure you arrive at is the cost per ounce.
  • Cost per portion. To be able to price a certain drink, you must first calculate the base cost of the serving. Use the cost per ounce to work out the cost per portion. For example, if the cost per ounce is $0.60 and the recipe requires 1.5 ounces, then the portion cost is $0.90.
  • Cost percentage. Master this formula. You cannot function without it! To calculate the cost percentage of an item, divide the product's cost (or portion's cost) by its sale price and then multiply by 100. This simple calculation gives you the cost percentage. Profitability hangs on this key calculation. This calculation is the most frequently used formula in the beverage industry. It indicates the profit margin of any drink and represents the difference between the cost of the item and the price for which it is sold. If cost percentage increases, profit margins decrease..

Measuring Bottle Yield

You know the theory: to obtain the cost per ounce, you must divide the cost of the bottle by the number of ounces in the bottle. Fine, so far. But sometimes, in practice, the final sales volumes and profits can seem disappointing. You're confused because you have done everything by the book, and now, somehow, the figures don't quite add up. Get wise.

  • Consider evaporation and spillage. When calculating a bottle's cost per ounce, the secret is to deduct an ounce or two up front, before dividing, to allow for evaporation or spillage. Although this will slightly increase the cost per ounce, it will also give you a more realistic starting point.
  • Calculation errors. Slight variations can easily creep into a calculation involving both liters and ounces. For example, assume a highball contains 1-1/2 ounces of spirit (or 45ml): using ounces, a liter bottle yields 22.54 measures, whereas, using milliliters, the bottle gives 22.22 measures. Tip: "round down" in the interests of reality.
  • Maximize potential yield. You know that a bottle of liquor yields so many measures at a certain cost. However, you also know that sloppy pouring methods can wipe out potential profits. The best way to overcome this problem is to standardize portion serving as much as possible. You've paid for the liquor and want maximum returns.
  • Buy big. High-turnover liquor, wines and spirits should always be purchased in larger bottles for better yield per measure.

Gross Profits: The Lowdown

There is no better indicator of a business's success than its gross profit figure. By definition, gross profit is the cash difference between an item or portion cost and its sales price. All attempts to reduce costs should focus on this gross profit figure. Get to grips with how to figure out some important calculations related to gross profits.

  • Gross profit. To calculate a drink's gross profit, simply subtract its portion cost from its sale price.
  • Gross profit margin. This figure represents the percentage amount of profit made by the sale. Divide the amount of profit by the sales price and then multiply by 100. The result is the gross profit margin.
  • Sales percentage profits. To calculate the selling price (based on the required gross profit margin), divide the portion cost by the gross profit margin percentage "reciprocal," i.e., the figure you get from subtracting the target gross margin from 100.
  • Cost multiplier. This calculation is often used in the beverage industry to figure out the target selling price for a drink based on its portion cost. Divide the cost percentage you require by 100 and then multiply the result by the portion cost of the product.
  • Mixed-drink prime ingredient costing. A calculation used to determine the target sales price for a mixed drink that has only one main ingredient, such as gin and tonic or scotch on the rocks. All you have to do is divide the drink's portion cost by the target cost percentage.

This article is an excerpt from the Food Service Professional Guide to Controlling Liquor Wine & Beverage Costs, authored by Elizabeth Godsmark, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company
Amazon.com

Topics: liquor inventory, Bar inventory, bar efficiency, bar profitability, NightClub Management, managing liquor inventory cost, Bar Management, alcohol cost, bar control, cost control, inventory control, managing liquor costs

The Bottom Line: Reducing Costs & Increasing Profits

Posted by Nick Kaoukis on Mon, Jul, 11, 2011 @ 11:07 AM
By Chris Parry
Atlantic Publishing
 

Part 2 of 2: Protecting Your ProfitsIncrease Liquor profits

 
Your profit margin, like that of any business, is fragile at best. You can sit down with a calculator and try to calculate the exact percentage you'd like to see on each drink. But in practice, a little splash too much here and there can see you falling perilously close to a loss. Follow these rules and you'll be that much more likely to see your bottom line behind the bar match that of your balance sheet estimations.
  • Watch what your staff pours. Regularly measure what they consider an ounce. If just one bartender overpours 40 shots a night by 25 percent, you've given away ten drinks for nothing. This kind of waste can get very expensive, especially if you have a large bar staff and they're all pouring more than 40 drinks per night.
  • Have your staff keep all the liquor in the glass. Many staff members get lazy as the night wears on, and inevitably they'll start taking shortcuts. One shortcut many take is to line up three or four glasses and pour one after the other in a straight line without raising the head of the bottle. While this may save them a second or two, it also pours a lot of your product directly onto the bar surface, not to mention down the sides of the glasses that your customers are about to put in their hands. It also means your customers are far less likely to get what they've paid for. Don't let it happen.
  • There are alternatives to free-pouring. While free-pouring certainly is more stylish and perhaps faster than measured pouring, it is also definitely far from accurate. As bar staff generally tend to err on the side of caution, they usually pour too much rather than too little. Control-pour spouts, such as Posi-Pour spouts, are a little more expensive than the usual free-pour, but they give a far more accurate pour without the need for clunky overhead systems or sophisticated electronics - and at much the same speed as free-pourers. 
  • Liquor control system. If you really want to keep an eye on your outgoings, a liquor inventory control system may be your answer. The price of setting these systems up, and maintaining them, can be significant. Then again, you get what you pay for. 
 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: Bar inventory, managing liquor inventory cost, bar business, profit, Bar Management, alcohol cost, bar control, controling costs

Inventory Control: Safeguarding Against Theft

Posted by Nick Kaoukis on Wed, Jun, 08, 2011 @ 09:06 AM
By Chris Parry
Atlantic Publishing


Part 2: Common Excuses for Theft

TheftWhy do they do it? Your bar is a good place to work; you're a decent boss - you pay above-average wages - why does your staff feel the need to break the law? Put simply, human nature is to take something for nothing when the chance arises. An informed bar manager is in a far better position to fight losses from theft.

  • Greed. Theft isn't always about needing a little
    something extra to pay the bills; some employees
    just plain old enjoy beating the system. The
    thrill of getting a sneaky ten bucks is far more
    important to these people than the actual dollar
    value.
  • Rationalizing criminal behavior. "I didn't think
    it was hurting anybody," is a terrible excuse, but
    you'll hear it again and again. A little fiddle here
    and there is seen, in some employees' minds, as not doing anyone any harm.
  • Tip boosting. Some employees feel that if a customer isn't doing his or her part by leaving a reasonable tip, then turnabouts is fair play. Tips make up a significant part of any bartender's pay, and when the tips are low, they try to make up the difference in other ways.
  • Resentment. People don't always take orders, or discipline, well and sometimes members of staff who feel "picked on" will strike out by "getting even" with the manager or the venue that they feel has wronged them.
  • "It was there." Human beings can be impulsive creatures, and sometimes leaving the opportunity for a staff member to defraud the system is all the person in question needs to kick into action: "I don't know what came over me!"
 

 

This article is an excerpt from the Food Service Professional Guide to Bar & Beverage Operation, authored by Chris Parry, published by Atlantic Publishing Company. This excerpt has been reprinted with permission of the publisher. To purchase this book go to:

Atlantic Publishing Company 
Amazon.com

Topics: inventory managers, liquor theft, managing liquor inventory cost, bar business, Bar Management, bar control

Establishing Effective Purchasing & Receiving Strategies

Posted by Nick Kaoukis on Mon, Feb, 14, 2011 @ 10:02 AM
By Elizabeth Godsmark
Atlantic Publishing

Part 7 of 7: Reduce Purchase Costs

reduce purchase costsThe purchasing department is the linchpin when it comes to reducing costs. It is much easier to control costs in this area than anywhere else in the operation. The bottom line is that astute buying techniques offer the best opportunity for a business to increase its overall profits.

  • Monitor market trends. An upsurge in popularity of a certain beverage can lead to increased competition amongst vendors. Play them off against each other occasionally. Negotiate. You have nothing to lose!
  • Welcome new ideas. Purchasers should always be on the lookout for new ideas and new ways of reducing costs. Don't close your door to sales rep­resentatives. They may genuinely have something of interest to your establishment. Consider their promotional discounts.
  • "Opportunity buys." Don't rule them out. Take a look at items that may soon be discontinued or overstocked merchandise where a supplier has simply miscalculated demand. You could make big savings.
  • Cooperative purchasing. Consider "pool" purchasing with other enterprises. It can give you added purchasing power.
  • Change purchase unit size. Buy drinks in larger volumes. This can trim costs considerably, particu­larly in the case of liquor purchases where sell-by dates tend to be more generous.
  • Place multiple orders. Consider buying your full range of drinks from one wholesaler. It may offer you amazing reductions, especially if it's keen to do business with you on a repeat basis.

Topics: liquor inventory, inventory managers, Bar inventory, liquor purchasing, managing liquor inventory cost, bar business, Bar Management, Liquor Inventory savings, inventory control, managing liquor costs